Sitecore Product Guide An Overview of the Ecosystem

Sitecore is a leading end-to-end digital experience software provider that offers a composable SaaS DXP and a Platform DXP solution. Through numerous acquisitions and integrations, a collection of modular software products now forms the extensive portfolio of the Sitecore SaaS DXP.

However, many companies considering Sitecore will still encounter the Sitecore Platform DXP products. So, what are these products, and how will they help brands deliver next-level digital experiences?

This guide will provide an overview of Sitecore's numerous products and how they help enterprises achieve the best digital experience possible.

Sitecore SaaS DXP

Sitecore’s SaaS DXP is an end-to-end suite of composable products. These modular software solutions are hosted in the cloud, while Sitecore handles upgrades and infrastructure. This maximizes agility for businesses that want to embrace flexibility in the modern era, with products organized into three product groupings:

• Content Cloud offers capabilities for managing content from strategy to delivery.
• Engagement Cloud provides data, optimization, email marketing, and ecosystem integration software.
• Commerce Cloud includes flexible eCommerce capabilities, including AI-powered product discovery and merchandising.

Sitecore Content Cloud

Content Cloud provides products to help organizations manage the entire content lifecycle. Collaborate on omnichannel strategies, centralize digital asset management, and measure the impact.

Sitecore XM Cloud

Sitecore Experience Manager Cloud (XM Cloud) is a cloud-native, agile content management system. A modern SaaS CMS built on headless architecture, XM Cloud enables businesses to create, manage, and deliver personalized experiences to any channel. It is ideal for building global campaigns that span multiple devices, channels, and locations.

Features

• Intuitive Authoring: XM Cloud offers marketers a slick and intuitive authoring experience with drag-and-drop capabilities.
• Personalization: Real-time data and analytics support XM Cloud’s integrated personalization, enabling businesses to optimize digital experiences and increase content relevance for target audiences.
• Hybrid Headless: XM Cloud offers a GraphQL-powered API-first framework and extensive integrations to support web and mobile experiences across varied channels and devices.

Benefits

• Improved Performance: Increase site speeds with better Google Lighthouse scores due to headless architecture.

• Customer Engagement: With XM Cloud, businesses can launch personalized website experiences, analyze customer and content data, and optimize their operations with A/B testing.

• Developer Agility: Developers can build with their preferred modern frameworks, languages, and DevOps.
• Marketer Flexibility: With XM Cloud, teams can leverage user-friendly tools and intuitive workflows for creating and managing pages, layouts, and content.
• Security Assurance: Enterprises can benefit from multilayer security measures, data backups, and industry compliance standards such as ISO27001/SOC2.

Sitecore XM Cloud Plus

Sitecore XM Cloud Plus is a bundle of products that includes XM Cloud as a modern CMS and other products from Sitecore’s composable DXP, including AI-powered search, personalization, customer data management, and analytics.

It enables companies, particularly Sitecore XP customers, to speed up their move to a composable strategy by providing a highly requested combination of capabilities and a comparable feature set to the XP all-in-one suite.

Features

• Intuitive Content Creation: User-friendly tools to efficiently produce, optimize, and deliver captivating content.
• AI-Powered Personalization: Leverage AI to deliver highly personalized and engaging customer experiences that drive conversions.
• Advanced Search Capabilities: Elevate the user experience with intelligent search capabilities, delivering relevant and personalized results that improve customer satisfaction.
• Omnichannel Content Center: Create a unified content hub for managing digital customer touchpoints.
• Analytics and Insights: Leverage in-depth customer insights and real-time performance tracking to optimize marketing strategies.
• Seamless Integrations: XM Cloud Plus offers 1000 pre-built connectors to connect an existing tech stack to create connected experiences across all channels.

Sitecore Search

Sitecore Search offers AI-powered search and hyper-relevant content. It predicts search intent and provides individualized results for a personalized search experience.

Features

• Predictive Search: Suggest relevant content and anticipate the visitor journey within milliseconds.
• Leverage Search Intent: Real-time capabilities for understanding and acting upon visitor’ intent through AI and context-aware rules.
• Ease of Implementation: Sitecore Search can create a search experience across various digital assets.
• Multilingual Management: Incorporate multiple languages into search functionality to enable management and global relevance.

Benefits

• Findability: Sitecore Search enables businesses to customize how content is matched, sorted, and promoted to meet their unique search experience needs.
• Improved Engagement: By leveraging AI-based rules, companies can amplify specific content based on business goals or better respond to customer feedback.
• Speed of Results: Sitecore Search displays predictive, type-ahead search in milliseconds with the help of AI-assisted personalization.

Content Hub DAM

Content Hub Digital Asset Management (DAM) unifies all digital assets into one intuitive interface, distributes them across multiple channels, and ensures brand consistency.

Features

• Omnichannel Delivery: Automatically distribute approved digital assets to multiple touchpoints, including mobile apps, billboards, and everything in between.
• AI-Powered: Businesses can leverage AI-enhanced discovery to quickly locate and share any asset or file within the organization.
• Flexible Content Modeling: Content Hub DAM provides a personalized system architecture and UI to organize assets and fully adapt to meet enterprise-specific requirements.
• Integrations with Design Tools: Content Hub DAM enables businesses to move digital assets between go-to design platforms, including Adobe Creative Cloud, Figma, and Sketch.

Benefits

• Marketing Dashboard: Centralize digital assets into a single hub for effortless discovery.
• Automation: Boost productivity with Content Hub DAM by automating asset management, distribution, and retrieval.
• Digital Rights Management: Leverage built-in digital rights management to reduce risk and safeguard brand integrity in any region or language.

Content Hub Operations

Content Hub Operations offers a comprehensive solution that simplifies complex content operations to improve performance and empower marketing teams.

Features

• Headless Delivery: Deliver content to any channel with the flexibility of headless architecture.
• Global Content Orchestration: Fuel an international brand strategy, address specificities, and deliver cohesive but authentic messaging across customer segments, channels, and markets.
• Tailored Workflows: Customizable workflows that cater to enterprise-scale needs.
• Role-based Access: Access controls that ensure the correct permissions at every organizational level.

Benefits

• Unified Content Strategy: Content Hub Operations centralizes and aligns the lifecycle content strategy to ensure consistency for customers across all channels.

Sitecore Content Hub One

Sitecore Content Hub One is an agile, lightweight CMS that enables businesses to create, manage, and deliver content to any digital touchpoint. While solutions like XM Cloud provide just as robust a feature set as Sitecore XP/XM, Content Hub One offers a lightweight solution better suited to small enterprise teams that need an alternative to the primary organization CMS/DXP.

Features

• Modular Content Models: Create dynamic content models for any channel.
• Simplified Content Authoring: Simplified content authoring for marketers and other content creators.
• Omnichannel Content: Deliver content to any interface and reuse it across multiple channels, including web and mobile applications, kiosks, and more.
• Framework Agnostic: Developers can leverage rich SDKs and APIs to create experiences using popular front-end frameworks.

Benefits

• Agile CMS: Content Hub One is an agile, lightweight, easy-to-use solution with an intuitive UX for delivering content to different channels.

Sitecore Engagement Cloud

Sitecore Engagement Cloud enables businesses to maximize customer data to improve interactions.

Sitecore CDP

Sitecore Customer Data Platform (CDP) enables businesses to connect, unify, and activate customer data to create deeply personalized experiences. CDP enables enterprises to optimize their data and customer engagement strategies, providing relevant experiences that drive conversions.

Features

• Unified Customer View: Sitecore CDP provides a 360-degree view of customers by integrating transactional data, multiple data sources, and touchpoints to create personalized and consistent interactions across channels.
• Data Processing: Sitecore CDP provides real-time data processing to deliver contextually relevant customer experiences to customers.
• Segmentation and Targeting: Leverage advanced customer segmentation and targeting capabilities to create highly personalized marketing campaigns, driving better engagement and ROI.
• AI-Driven Insights: Sitecore CDP includes AI and machine learning for predictive analytics, helping businesses anticipate customer needs and preferences to build more effective marketing strategies.

Benefits

• Real-Time Insights: Sitecore CDP aggregates visitor attributes, behaviors, and transactions to power analytics and real-time dashboards.
• Seamless Integrations: Sitecore CDP integrates with other systems using APIs and connectors.
• Robust Security: Sitecore CDP prioritizes data security, ensuring GDPR compliance.

Sitecore Personalize

Sitecore Personalize supports the entire customer journey and delivers tailored experiences across every touchpoint.

Features

• Robust Experimentation: With Sitecore Personalize, businesses can conduct full-stack A/B testing to optimize customer interactions and enhance marketing campaigns.
• Dynamic Personalization: Sitecore Personalize [provides contextually relevant content to customers at the right moment.
• Unified Customer Experiences: Leverage customer data to provide connected and consistent experiences across all channels.
• Data-Driven Insights: Insights from customer data can drive informed decisions for targeted marketing strategies and better business outcomes.
• Edge-based Performance: Sitecore Personalize provides lightning-fast performance by leveraging modern, edge-based services. This enables instant personalization and improved customer engagement.

Benefits

• Smart Automation: Sitecore Personalize allows businesses to automate customer interactions with intelligent goal-based personalization to make each interaction impactful and relevant.
• Omnichannel Personalization: Build a cohesive journey across every digital touchpoint.
• Improved Decision-Making: Create a unique experience for each customer by blending data, personalization, and segmentation rules to influence each customer’s next best action.

Sitecore Send

Sitecore Send is an email marketing tool that automates personalized email engagements. Businesses can use it to create meaningful email campaigns, build customer trust, and foster long-term relationships.

Features

• No-Code: Sitecore Send offers a modern no-code editing experience that simplifies email marketing.
• Customizable Templates: Sitecore Send offers customizable form and landing page templates for various scenarios.
• Real-Time Analytics: Sitecore Send provides live data and advanced analytics to optimize campaigns.
• AI-Experiences: With Sitecore Send, prospective customers can be identified based on purchase patterns and product interest.

Sitecore Connect

Sitecore Connect is a low-code/no-code integration platform that allows you to integrate Sitecore products with various applications easily.

Features

• Universal Integrations: Seamlessly merge Sitecore products through API integrations with various applications, including marketing tools and other SaaS solutions.
• Adaptive Data Transfer Points: Pull data from external APIs, webhooks, system triggers, schedules, and Slack bots, optimizing data flow flexibility.
• Monitoring Dashboard: Sitecore Connects offers a dashboard where enterprises can oversee projects and automation recipes using active control dashboards.

Benefits

• Streamlined Collaboration: Integrate multiple tools, including CMS, digital asset tools, and creative platforms, to streamline campaign management.

Sitecore Commerce Cloud

Sitecore Commerce Cloud helps businesses acquire shoppers and keep them engaged by connecting content and commerce across multiple touchpoints. Whether companies want to sell on digital or physical channels, Commerce Cloud connects everything to help drive business success.

Sitecore Discover

Sitecore Discover is a product discovery optimization engine. It personalizes ecommerce search and merchandising by providing hyper-relevant search results to customers.

Features

• Personalized Commerce: Sitecore Discover delivers fast and hyper-relevant search results and recommendations across product catalogs.
• Localized Shopping: With Sitecore Discover, it’s possible to integrate store—and customer-specific inventory and localize customers' shopping experiences.
• Complete Control: Leverage pre-built algorithmic recommendations to create personalized pathways and bespoke experiences for shoppers.
• Intelligent Displays: Automate product curation and improve landing page results with better product displays that increase engagement.

Benefits

• AI-Relevance: The Sitecore Discover AI engine can increase engagement and conversion rates through personalized search results and merchandised product placement.
• Analytics: Sitecore Discover enables teams to monitor KPIs and funnel attribution through rich, visual reports. Measuring each interaction on the storefront allows teams to implement changes to merchandising rules and run A/B tests.

Sitecore OrderCloud

Sitecore OrderCloud is a headless and API-first ecommerce platform that provides commerce and order management capabilities for businesses.

Features

• Ecommerce: Sell products digitally on any touchpoint or channel.
• Order Management: Automate and digitize ordering workflows for multichannel, high-volume ordering.
• Marketplace: Connect buyers to goods and services from various suppliers or vendors in a specific business network.
• Modern Commerce Architecture: Sitecore OrderCloud is scalable, reliable, flexible, and cloud-native, providing the modern capabilities of composable commerce.

Sitecore Platform DXP

Despite the exponential growth of composable software solutions, some enterprises still require a software suite entirely theirs to control. The Sitecore Platform DXP offers an integrated and cohesive full-suite technology platform that can be hosted on-premises to provide complete architectural control.

Enterprises should also understand that all of the Composable DXP products, except for XM Cloud, can be leveraged in Platform DXP-based solutions.

Experience Manager

Sitecore Experience Manager (XM) is a powerful and intuitive CMS that helps simplify creating and managing experiences across channels and devices. It allows marketers and designers to develop, track, and deliver the best digital customer experience.

Features

• Reusable Templates: Sitecore XM offers out-of-the-box, reusable UX templates and 100 pre-built components.
• Form Builder: A user-friendly form builder and drag-and-drop interface enables businesses to build unique forms that increase leads.
• Visual Editing Interface: An intuitive WYSIWYG in-page editing experience enables content authors to build and deliver exceptional digital experiences quickly.
• Multisite and Multilingual: With Sitecore XM, businesses can create, manage, and deliver content across multiple websites, languages, and locations.

Benefits

• Personalization: XM's personalization features allow businesses to deliver targeted and valuable content to site visitors, achieving better customer engagement, higher conversions, and enhanced user experience.

Experience Platform

Sitecore Experience Platform (XP) is a digital marketing hub that combines a CMS, customer data platform, analytics, AI, marketing automation, and other tools into one comprehensive suite. It provides the capabilities of Sitecore XM with more robust digital marketing and personalization capabilities. Available on-premises, Sitecore XP can be classified as a traditional DXP that meets all the needs an enterprise would expect in an all-in-one solution.

Features

• Visual Editing: Sitecore XP offers a user-friendly WYSIWYG interface that streamlines the in-page authoring experience and enables quick page building and easy delivery.
• Scalable Personalization: XP aggregates data from profiles, customer interactions, behaviors, and activities to provide a 360° view of each customer, empowering cross-channel personalization at scale.
• Machine Learning: Businesses can leverage machine learning to collect interaction data and generate actionable insights across analytics, testing, and optimization.
• Marketing Automation: XP supports intuitive campaign creation and marketing automation, helping to increase engagement, reduce time to market, and manage the cost of acquisitions.
• Headless Delivery: Sitecore XP provides headless architecture, which enables organizations to improve site performance and developers to adopt new front-end frameworks.
• Testing & Optimization: With XP, teams can test components and variations of pages and page layouts using A/B and multivariate tests.

Benefits

• Increased Customer Loyalty: Businesses can improve customer loyalty by offering a better customer experience through easier navigation experiences and other content improvements.
• Time to Market: Marketing teams can launch campaigns faster with a simplified content management process and the ability to leverage reusable components.

Managed Cloud

Sitecore Managed Cloud provides hosting, monitoring, management, maintenance, and installation of Sitecore XP and XM, enabling businesses to drive results by outsourcing their infrastructure responsibilities.

Features

• Always On: Sitecore Managed Cloud leverages Microsoft Azure to provide always-on capabilities for web applications, ensuring high availability and fast response times.
• Scale Rapidly: Businesses can reach new markets and scale up and down as demand changes.
• Leverage Sitecore Expertise: Draw on Sitecore's expertise to assist with managing applications.
• Quick Deployment: Deploy on Microsoft Azure's flexible, enterprise-grade cloud platform via Azure App Services (PaaS) or Containers with Kubernetes across global data centers and integrate seamlessly with existing back-end systems.

Benefits

• Reduced TCO: Sitecore Managed Cloud provides cost-effectiveness, scalability, operational efficiency, improved availability, security, and simplified maintenance processes.

• Reliability & Scalability: Comprehensive monitoring and support are available 24/7 to maintain 99.9% availability.
• Faster Time to Market: Eliminate backlog with efficiently managed deployments.
• Sitecore on Azure Operations: Predictable cloud-based pricing and ISO and SOC2 compliance.

Oshyn: Helping You Navigate Sitecore’s Assortment of Products

Sitecore provides an assortment of products that can deliver what enterprises need to drive results, whether they want to embrace the modern composable era or maintain their on-premises infrastructure. However, knowing which products offer the best solutions for your unique business needs can be challenging with such a wide range of products.

Oshyn is a certified and seasoned Sitecore partner who has collaborated with many top-tier enterprises to deliver a world-class experience. Oshyn has all the expertise and tools needed to help you across the entire spectrum of Sitecore services, from design planning to development through support and maintenance.

Enhancing a Web Presence With a Composable Solution

Global consulting firm Point B specializes in business transformation and technology services. However, its website was no longer providing the experience its customers had come to expect from its brand. A dated design, slow loading speeds, and a lack of mobile optimization were just some of its issues.

Oshyn was consulted to help Point B embrace a new digital experience. They migrated the website from an open-source PHP CMS to Sitecore XM Cloud and implemented other products as part of a composable stack, including Sitecore Search, CDP, and Personalize. Since the implementation, Point B has experienced visitors spending longer on site and an increased number of pages per visit.

Read the full case study to learn more about the Point B experience. But if you’re ready to explore a key product of the Sitecore platform, our guide to XM Cloud is for you.