What is Sitecore Content Hub One?
Sitecore Content One is a focused, agile-first headless CMS that enables companies to launch and manage customer digital experience on multiple channels such as the web, mobile, marketplaces, and many more.
As the omnichannel world grows, there are more digital channels than ever. Gartner says that 80% of B2B sales interactions between suppliers and buyers will happen in digital channels by 2025, making it relevant in the world of eCommerce.
As part of Sitecore’s continuous efforts to deliver the best digital experience for eCommerce brands worldwide, they acquired Stylelabs, the creators of the Marketing Content Hub, which integrates other solutions like digital asset management (DAM), marketing resource management (MRM), and product information marketing (PIM) into a single platform.
With the completed acquisition, Sitecore gained a unified platform that enables an entire marketing division to quickly manage and deliver personalized content across multiple channels at all points of the customer journey, leading to the creation of Content Hub One.
But what is Content Hub One exactly and how can you benefit? We have the answers you’re looking for, including what it means for your future DXP strategy.
Content Hub One Explained
Content Hub One is a high-end, cloud-native, agile, headless CMS that enables digital marketers to quickly model, build, and deploy campaigns and content across digital channels (web, app, kiosk, social media, etc.) without having to worry too much about deployments.
While XM Cloud will continue to be the enterprise content management system (CMS) with a history of managing complex content for the web channel, Content Hub One will be quicker and more efficient.
According to the press release from Sitecore’s Symposium 2022, Content Hub One enables businesses to build and manage experiences on multiple digital channels like web, mobile, voice assistants, and many more. It “marries content modeling, authoring and consumption into one seamless platform giving developers the freedom to build frontends using any framework for data-driven content experiences, while allowing marketers to work in parallel to author content.”
Companies looking to adopt the composable route will find Content Hub One helpful, as it seamlessly integrates with other tools in the Sitecore ecosystem, such as Sitecore DAM, to deliver an out-of-the-box headless content management system.
Benefits of Content Hub One For Enterprises
So many enterprises trust Sitecore to deliver the best digital experience and transformation to their business. With Sitecore Content Hub, companies can effectively manage their content and distribute it across numerous channels.
Dynamic Content Models
Content Hub allows anyone to design dynamic content models suitable for any channel using a user-friendly interface. With an intuitive user interface, creating a content model becomes seamless for businesses and digital marketers.
Seamless Content Authoring
With Content Hub, there is streamlined content authoring for marketers and other business users. It makes it easier for marketers to create content like marketing campaigns, which can now be distributed across multiple channels.
Reusable Omnichannel Content
The flexibility offered by Content Hub One is out-of-the-box. You can effortlessly distribute content across several omnichannel platforms, such as the web, mobile app, and voice assistant, and reuse the same content across all channels.
Independent Work Model
Having an independent work model significantly increases the productivity of a business. Content Hub One allows your company users to concentrate on producing valuable content while developers create captivating user experiences for customers.
Content Hub One is equipped with a plethora of SDKs and APIs that make it easy for developers to integrate it with popular frontend frameworks like React, Vue, Angular, and many more—making Content Hub One developer friendly.
Reliable Agile CMS
Businesses that constantly want to manage content effectively always look forward to working with a reliable CMS. With a dedicated, agile CMS like Sitecore Content Hub One, companies can create content on a beautiful and responsive UX while being able to deliver content across multiple channels.
Streamlined Content Operations
A smooth content operation makes content delivery faster and more efficient. When you’re ready, you can add Content Hub Operations to manage your entire content lifecycle, from strategy to planning to headless delivery.
The better the web experience for visitors, the more chances of retaining and making them return customers. To improve your web experience and personalization needs for your site management, dynamic visual layout, and content editing, you need to adopt the Sitecore XM cloud.
Content Hub One vs Sitecore XP: Composable vs Suite
Deciding whether to embrace composability today or opt for the suite system is undoubtedly on the minds of several businesses following the announcement of Content Hub One.
Going For Composability
Content Hub One works for composability, but the composable route may not be the right choice for everyone.
Sticking to Your Current Strategy
Even though Sitecore will eventually move toward a completely composable experience in a few years, businesses already using XP don’t need to panic and worry about migrating right away.
Composable isn’t for everyone yet, and the immediate benefits from a web experience perspective can be found if you want to build static sites and need to improve SEO.
However, companies such as universities and schools might not need this at this time and can continue to benefit from XP.
Choose the Best Sitecore Products With the Help of Oshyn
Sitecore has constantly proven to be one the best digital experience solutions provider through several upgrades and acquisitions. Sitecore’s acquisition of Stylelabs is one of its many efforts to help enterprises deliver quality channels across multiple channels, which is what Sitecore Content Hub One offers.
However, with Sitecore’s multiple product announcements, it may be confusing for companies to decide what product or solutions to adopt. Sitecore’s latest acquisitions and product announcements could mean a potential override of existing Sitecore ecosystems and a move towards composable DXP.
Oshyn, a certified Sitecore partner, has worked with Sitecore for many years to deliver high-end digital experiences to customers. With a team of recognized experts, Oshyn always keeps up with the latest trends to help companies realize their goal of delivering a high-level digital experience. If you want to manage your content and seamlessly distribute it effectively, you are in the right place, as we have a plethora of Sitecore expertise to help you get started with Content Hub One.
Check out our Sitecore Development and Integration services to learn more about Oshyn’s Sitecore expertise.