Jun 07, 2023
UPDATED:
Oct 24, 2023
Generative AI has become a major talking point in the current tech environment. That extends to the digital experience space as numerous CMS providers have begun experimenting with generative AI to aid content creation productivity.
In March 2023, during the Adobe Summit, Adobe announced the beta of their own generative AI solutions, Sensei GenAI and Adobe Firefly, to elevate the Adobe Experience Cloud to new levels. This article will explain what generative AI means for Adobe customers and how they can leverage it to enhance their digital experiences.
What Is Generative AI?
Generative artificial intelligence or Generative AI is a form of machine learning that enables computers to generate content as text, images, and other media types in response to prompts from a user.
These generative AI systems leverage generative models, such as extensive language models, to generate data that aligns with the training dataset used to construct them.
The emergence of solutions such as ChatGPT, Dall-E, and other solutions built using OpenAI’s APIs have catapulted generative AI to the forefront of the technology ecosystem. This has made it a priority for several enterprises to integrate into their products and services, including Adobe.
What Is Adobe Sensei GenAI?
Sensei harnesses the power of AI and machine learning to simplify the process of providing captivating customer experiences, creating seamless campaigns, informed decision-making, and precision-targeted marketing. Sensei provides marketers and others in the digital experience team with a co-pilot that can enhance their productivity without amplifying their workload.
Products within Adobe Experience Cloud will have Sensei natively integrated, including Adobe Experience Manager, Adobe Journey Optimizer, Adobe Real-Time Customer Data Platform, Marketo Engage, and Customer Journey Analytics.
Some of the ways that brands will be able to leverage Sensei include:
Improved Decision Making
With Sensei, you can harness the power of data to gain valuable insights that can inform decision-making processes. Sensei can help optimize and scale customer experiences with real-time intelligence that adapts to changing conditions. Through predictive modeling, Sensei can anticipate customer behavior based on key attributes, differences, and conversion factors, enabling brands to stay one step ahead of their needs.
Enhanced Personalization
Sensei’s capabilities allow businesses to engage their audience with customized offers, subject lines, and delivery timing, ensuring that your marketing efforts are as effective as possible. By using a data-driven approach, you can choose the best-performing experience to achieve your marketing goals, enabling you to maximize the potential of every campaign.
Unlock Creativity
Sensei enables businesses to make necessary edits quickly and accurately, saving valuable time and increasing productivity. Additionally, the intuitive search function allows employees to quickly find the right content when needed, making it a breeze to incorporate new elements into your creative projects. Sensei also offers the ability to achieve amazing photorealistic effects, bringing your visions to life in a once unimaginable way.
Explaining Adobe Firefly
Adobe Firefly refers to a new family of creative, generative AI models initially aimed at generating images and text effects. Firefly will increase speed and productivity across different Adobe workflows. Ultimately, it will be part of a series of new Adobe Sensei generative AI services across Adobe’s clouds.
Adobe Firefly empowers users to generate content that aligns with their vision, using their own words, images, audio, vectors, videos, and 3D elements, as well as creative tools such as brushes, color gradients, and video transformations. With Firefly’s intuitive interface, creating limitless variations of content and making changes to existing content is faster and easier than ever before, ensuring that each iteration remains on-brand.
Improved Creativity
Firefly is trained on a combination of openly licensed content, Adobe Stock images, and public domain content where the copyright has expired. The model is primarily focused on generating images and text effects that are safe for commercial use.
By leveraging Adobe Stock’s vast library of professional-grade, licensed images, Adobe Firefly ensures that it doesn’t generate content that infringes upon intellectual property of other individuals or brands. As Adobe continues to develop new models for Firefly, the company plans to leverage a range of assets, technologies, and training data from internal and external sources.
API Connectivity
Adobe’s vast ecosystem offers numerous products and services to companies that use its suite. The product will eventually be available via APIs on various platforms to support customers who want to integrate Firefly into custom workflows and automation.
Benefits of Generative AI For Businesses
Introducing the latest generative AI features will enable Adobe to support organizations from top to bottom in new and innovative ways. Some of the initial benefits include:
Deep Personalization
By harnessing the power of AI algorithms, businesses can analyze massive amounts of user data, such as browsing behavior, purchasing patterns, and social media interactions, to gain insights into individual preferences. AI can then dynamically adapt the digital experience, tailoring content, recommendations, and interactions based on the user's interests and needs.
For example, AI can automatically personalize product recommendations on an ecommerce website by purchasing history, browsing history, and demographic information. This level of personalization enhances the user experience, increases engagement, and drives customer loyalty.
Intelligent Content Creation
AI can streamline and automate the content creation process. Natural Language Generation (NLG) algorithms can analyze data and generate human-readable content, such as product descriptions, blog articles, and personalized messages. They can also generate new images and other content assets.
AI-powered content creation tools can generate dynamic and contextual content based on user interactions. For instance, a chatbot can use AI to analyze a user query and develop a personalized response in real time, improving the overall digital experience.
Continuous Optimization
AI empowers enterprises to optimize digital experiences through iterative testing and data-driven decision-making. Algorithms can perform real-time analysis of user behavior, engagement metrics, and conversion rates to identify areas for improvement. This data-driven approach helps companies understand what works and what doesn't, allowing them to make informed decisions to enhance the digital experience.
AI-enabled optimization techniques, such as A/B and multivariate testing, enable businesses to experiment with different content variations, layouts, or user flows and automatically determine the most effective combination. This iterative optimization ensures that digital experiences are continuously refined, resulting in higher conversion rates and improved customer satisfaction.
Increased Productivity
Employees across the enterprise can increase their productivity, launching campaigns faster and doing more with less. For example, content variations to be used in localized campaigns or tailored to the personalization needs of different audience segments can be created and published much faster. Efficiency is also improved by using AI to handle routine tasks; companies can free up time to focus on higher-level strategic work.
Less Technical Dependency
Non-technical creators will benefit from reduced dependency on developers and IT staff as they can accomplish more tasks independently. For example, marketers can build and edit landing pages more easily and perform updates without input from their technical teammates.
Get Support From Oshyn On Your Adobe Journey
The introduction of generative AI and products such as Adobe Sensei and Adobe Firefly offers promise for modern enterprises. It can increase productivity and efficiency and boost creativity as brands seek to launch better digital experiences.
However, given the complexities of generative AI and premium products found in the Adobe Experience Cloud, it will be challenging for any business to fully grasp what’s possible with products like Adobe Experience Manager for their business. Luckily, having the right support can help.
Oshyn is a Adobe solution partner with years of experience with content management solutions from Adobe and other vendors like Sitecore and Optimizely. While navigating this complex world, knowing which products are right for your business and how to use them best is paramount to achieving success.
Learn more about Adobe’s extensive suite of products and potential areas where Firefly and Sensei can be used in our article: What Is Adobe Experience Cloud?
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