What Is Adobe Experience Cloud?
Adobe Experience Cloud is a suite of tools geared toward providing enterprises with everything they need to manage and deliver exceptional digital experiences. It offers best-in-class marketing, advertising, analytics, and commerce solutions, powering the entire MarTech ecosystem for leading organizations.
In this article, we’ll unpack the Adobe Experience Cloud and provide an overview of all the products that make up the suite so you can select the right tool for your specific use case.
The History of Adobe Experience Cloud
Adobe Experience Cloud was previously known as Adobe Marketing Cloud and was first introduced in October 2012. Before that, Adobe Marketing Cloud was operating as a business unit within Adobe following its acquisition of Omniture in 2009. The Omniture name was retired in 2011 as Adobe integrated several other products into Marketing Cloud. Other acquisitions included those of Day Software, Efficient Frontier, Neolane, TubeMogul, Magento, and Marketo.
Now Adobe Experience Cloud offers various products, including Adobe Experience Manager, Adobe Target, Adobe Campaign, Audience Manager, and others. In 2022, Adobe outlined a plan to offer tools that help brands build more personalized digital experiences as well as better integrations between the products in the Adobe suite.
The Products That Make Up the Adobe Experience Cloud Suite
So what are the products in the Adobe Experience Cloud?
Gathers B2C and B2B data from diverse systems, unifies it into real-time profiles, and enables activation across any channel. With Adobe Real-time CDP, businesses can take data scattered across different systems and unify it in one place to more easily deliver personalization at scale, all in seconds. It includes features such as integrated profiles, data governance, and first-party data collaboration to help brands prepare for a cookieless world.
Empowers businesses to create real-time customer journeys that engage with customers at every stage of their lifecycle. With Adobe Journey Optimizer, organizations can manage omnichannel campaigns and orchestrate customer journeys based on real-time information.
Customer Journey Analytics
This solution offers an interactive visualization of every customer touchpoint to gain insights into customer behavior and create better experiences. The Adobe Customer Journey Analytics product provides connected data and end-to-end visualization features.
With versatile reporting and predictive intelligence, Adobe Analytics allows for the mixing, matching, and analyzing of data from any digital point in the customer journey. One of the most popular analytics platforms on the market, Adobe Analytics helps improve marketing attribution to drive better decision-making.
Adobe Marketo Engage provides a complete toolkit for lead and account-based marketing automation, from acquisition to advocacy. It delivers one of the largest marketing automation platforms providing lead management, email marketing, and multi-touch attribution.
Adobe Workfront simplifies workflows, enables collaboration, and helps deliver personalized experiences at scale through campaign launch. It helps with strategic planning and resource management, supporting project management requirements across numerous organizations.
Adobe Commerce Offers end-to-end personalized B2C and B2B commerce experiences from a single platform that is flexible, extensible, and scalable using AI and advanced data sharing. Previously Magento, Adobe Commerce includes a page builder, product recommendation engine, inventory management, and payment services to provide everything enterprises need to manage ecommerce experiences.
Experience Manager Sites
A marketer and developer-friendly CMS that delivers personalized experiences to any audience on any channel. AEM Sites offers developer efficiency, the ability to deliver content across channels through headless functionality, and an API-first architecture.
Experience Manager Assets
A cloud-native DAM that efficiently manages thousands of assets to create, deliver, and optimize personalized experiences at scale. The Adobe DAM solution includes a native connection with Creative Cloud and AI technology to help streamline asset management.
Adobe Campaign helps manage email marketing and cross-channel campaigns to engage with customers at scale. It supports enterprises in using customer data to create personalized email marketing campaigns and more.
AI-powered testing, personalization, and automation help understand customer behavior and deliver personalized experiences at scale. Adobe Target is Adobe Experience Cloud’s experimentation and intelligence solution, offering A/B and multivariate testing, allowing businesses to test and optimize campaigns to reach their target audiences.
Adobe Audience Manager segments audiences and uncovers insights to take action in real-time with the data management platform. It is a best-in-class data management platform, tying in the entire Experience Cloud stack and helping brands segment audiences and improve conversions.
Adobe Learning Manager enables the creation of on-brand learning experiences that make learning fun, engage customers, increase sales, and develop employee skills. The LMS solution is ideal for customer, partner, sales, and corporate training requirements.
Experience Manager Guides
Adobe Experience Manager Guides scales content creation, manages it efficiently, and enables brands to publish faster with a cloud-native CCMS that empowers the delivery of consistent, engaging experiences. The AEM Guides CCMS helps businesses manage structured content, including product documentation, user guides, knowledge bases, and more. It also allows brands to publish XML/DITA directly to AEM Sites.
Experience Manager Screens
Adobe Experience Manager Screens seamlessly connects online and in-venue experiences with digital signage capability built on the industry’s best content and experience management platform. Everything from digital menu boards to interactive kiosks and dynamic window displays can be created and managed with the help of AEM Screens.
Experience Manager Forms
AEM Forms builds end-to-end digital enrollment and onboarding journeys that deliver a personal touch to millions of customers. AEM Forms offers scalable authoring and automated onboarding, and more.
Adobe Advertising offers a solution for companies’ programmatic advertising needs. It combines all media strategies, search marketing, TV advertising, and creative management.
How Oshyn Helps You Integrate Adobe Products
Given the wealth of products that make up the Adobe Experience Cloud, figuring out which products fit your specific requirements and then developing an integration plan can be complicated. With multiple products, APIs, and concepts involved, this can be a challenge for any business, particularly enterprises with several moving parts and intricate pre-existing technology stacks.
Oshyn is an Adobe Solution Partner with extensive experience working with AEM and other major digital experience solutions. With our expertise, we can steer you through the complex world of Adobe software products to help you identify the right solution for your business.