What is Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a powerful and versatile CMS and digital experience platform that enables enterprises to deliver personalized experiences across websites, mobile apps, and other mediums. According to Statista, the digital experience segment of Adobe generated 3.87 billion in revenue in 2021.

With AEM, enterprises can create, manage, and deliver content that meets customers’ needs regardless of device or location. It is designed to help businesses optimize their content creation, management, optimization, and delivery processes to maximize customer engagement and ROI.

AEM is an excellent solution for you if you want to create and deliver engaging, personalized content quickly to generate better business results. This article will provide an overview of AEM and how it can help increase ROI for enterprises.

AEM Defined

To fully understand AEM, learning a bit about JCR is worth it. Java Content Repository (JCR), used by Adobe Experience Manager, is the base level of the AEM technology stack. It provides underlying content persistence, search, storage, access control, and other capabilities.

David Nuescheler led the development of the JSR-170, the Java Content Repository (JCR) application programming interface (API), the technology standard for content management. Nuescheler was also the co-founder of Day Software, the Day Communiqué (Day CQ) creator. After Adobe acquired Day Software in 2010, it briefly rebranded as Adobe CQ before becoming Adobe Experience Manager.

AEM offers a wide range of tools and features to streamline the content creation process, making it easier for teams to collaborate and produce high-quality content. With its focus on personalization and relevance, AEM helps companies deliver engaging and compelling digital experiences that drive customer engagement and conversions.

Built on Adobe Cloud Technology, AEM makes it simple to access and use assets from anywhere to support your digital experience, without the complication of networking protocols.

AEM allows you to easily produce a website that caters to your target audience, a social media page where users can engage with your company, or a blog where readers can access a plethora of information about your industry.

AEM Modules and Functionality

AEM comprises five modules that, when combined, make it an enterprise-grade CMS platform for building and delivering high-traffic websites, forms, and mobile applications. These modules are Sites, Assets, Mobile, Forms, and Community.

Sites

AEM allows you to create and manage responsive websites using AEM Sites from a single platform. Additionally, you can run numerous websites in various languages from one location. Additionally, it gives you the means to launch marketing campaigns from a single spot and improve your eCommerce platform.

Asset Management

To develop effective processes and deliver consistent content experiences, AEM enables you to generate unique variations of your assets that can be linked with Creative Cloud. You can automatically allocate metadata and tags for every asset, design workflow for asset creation, and effectively manage all your assets from the Cloud.

Mobile

AEM Mobile leverages a mono-code base to design apps that can be served on various platforms. It has built-in Adobe Analytics that quickly evaluates the app’s performance. You can also review stats from a single dashboard and modify the content to satisfaction.

Forms

Adobe AEM lets you create simple-to-use forms with Adobe Forms to enable your users to receive personalized experiences based on their location and device. This makes filling out forms more enjoyable for customers.

You can develop automated workflows that can combine data with the current system. Additionally, Adobe Analytics gives you insights to record user experience and assess the success of targeted advertising campaigns.

Community

You can communicate with your customers using the Adobe Communities platform. To help you engage and turn visitors into active community members. It provides various bespoke features, including social login, tagging, inline translation, notifications, and insights.

Additionally, you can tailor your community to reflect your company’s personality and maximize engagements with content recommendations.

Features of Adobe Experience Manager

AEM has several world-class features that make delivering a unique, engaging customer experience effortless for enterprises, marketers, and developers.

Digital Asset Management (DAM)

Visual searching, enterprise-grade metadata, multilingual asset management, and smart tagging are just a few features that AEM’s Digital Asset Management (DAM) offers to make it easier for you to store, manage, and locate assets fast.

Marketing teams can share assets with channel partners and outside teams through the Brand Portal. Additionally, one may use Asset Insights to see which assets perform best in terms of interaction, consumption, and engagement.

Security

AEM is a safe and dependable CMS platform that provides complete privacy, safeguarding your company’s sensitive data. It routinely publishes AEM security hotfixes that are simple to deploy and supports all standard authentication protocols, such as SAML SSO and LDAP.

Intuitive Authoring Experience

Adobe’s Touch User Interface feature provides easy-to-use creative experiences on various devices. To guarantee consistent user experiences, editors can quickly develop content fragments and distribute them to different channels.

Cloud Service

With the help of AEM’s cloud-native content management system, you can manage your site safely, effectively, and without spending a fortune on upgrades.

Project Dashboard

The AEM project dashboard gives you a general overview of your current projects. You also get rapid access to associated resources like team members and relationships via the project dashboard.

What Makes AEM the Preferred CMS Tool for Enterprise Users?

Adobe is one of the largest companies in the world, with an outstanding digital experience segment, which includes AEM. The platform comes with out-of-the-box features that make it the preferred CMS solution for many enterprises worldwide.

Easier Integration with Other Marketing Tools

You can easily connect AEM with other Adobe products and services because it is a part of the Adobe Experience Cloud. Additionally, you can use AEM Connectors to link it with any third-party solution.

Personalized Content

Adobe Experience Manager lets you deliver a wholly personalized experience to your customers. You can offer customers a personalized touch while providing content consistent with your brand.

Also, flexible and adaptable AEM customized content is available for you. It enables you to give your target audience a top-notch experience using your branded media. This will not only help you stand out from your rivals, but it will also improve traffic to your website, which ultimately results in higher conversion rates.

SEO and User Experience

AEM can automatically give tags and metadata to your content assets after scanning your content. This function is handy when you need to upload a lot of content without sacrificing your SEO quality.

The assigned tags can also be modified based on your preferences. Additionally, it makes it easier to find the necessary media quickly, which increases team productivity.

Easy Add-on Functionality

One of Adobe Experience Manager’s distinguishing features has been the ability to offer basic add-on functionality to websites.

You can combine your eCommerce site with a wide range of services using add-on functionality. Consider a scenario where you wish to add social sharing buttons so customers can easily tweet or post about your products on Twitter or WhatsApp.

This could be accomplished by including the necessary Add-on module. Using this tool, you can build an online store that perfectly represents your company, providing it with a competitive edge in the e-commerce market.

Advanced Workflow Management

AEM creates distinct workspaces for various projects, which helps to streamline workflows for marketers and developers. Each team member is given a role within the framework. Features like comments and annotations also aid in delivering feedback, improving productivity.

Unlocking the Power of AEM: How Oshyn Helps You Leverage Adobe Experience Manager for Enterprise Success

AEM’s intuitive design, robust content management system, and ability to integrate with other Adobe solutions make it the ideal platform for enterprises looking to streamline their digital operations, increase productivity, and ultimately drive success. The web CMS and wider content management space can be difficult to navigate, especially if you’re just learning about concepts such as headless or digital experience platforms.

Oshyn has worked with numerous top-tier vendors, such as AEM, Sitecore, Optimizely, and others, to help customers deliver high-end digital experiences. We have a team of highly experienced experts who keep up with the latest trends so that you can select the right platform for your needs.

If you are looking to get started with an enterprise-grade CMS like AEM to manage and deliver content effectively across multiple platforms, Oshyn is the ideal partner for you. Take a look at our content migration guide to learn about one of the key considerations you must make when migrating to a new CMS: Content Migration Guide.