Freddy Rueda

During more than 20 years of professional experience, Freddy has delivered successful projects across multiple industries, including banking, manufacturing, telecommunications, and MarTech, working with clients in the United States, Peru, and Ecuador. His technical expertise spans from early versions of the .NET Framework to modern web technologies, with a strong focus on CMS platforms—particularly Sitecore—along with .NET technologies and general application development. Throughout his career, he has led development teams to deliver high-quality solutions on time and at scale.

For most of his career, Freddy has worked in the financial industry; however, over the last four years, he has developed a strong passion for the MarTech space. During this time, he has had the opportunity to collaborate with exceptional teams and connect with colleagues around the world who have inspired him to continuously learn, evolve, and grow professionally. He is the holder of multiple Sitecore certifications and was recognized as a Sitecore Technology MVP in 2024 and 2025.

Beyond his professional life, Freddy is a devoted father of two wonderful teenagers and a loving husband. He enjoys swimming, mountain biking, camping, walking, watching movies, and making music through singing and playing the guitar and piano. Guided by Christian values, he strives to walk through life as a kind and supportive person, always aiming to help others be happy and offering support whenever it is needed.