Aug 03, 2016
Even if you are happy with the number of visitors to your site and the percentage of them that become leads, you should always be working to improve your site.
But how do we determine what to improve upon?
The marketers will suggest that you add more written content and copy. The sales team will insist on adding CTAs leading directly to lead forms or goal pages, while the graphic designer advises that the best practice is to keep a clean design.
What if we let our audience decide?
That’s where A/B testing comes in. A/B testing is a method for comparing at least two versions of a web page to determine which one performs better with respect to a specific goal. During an A/B test, visitors to the website will either see the original page, or a new test version of the page, and performance is measured to determine which version results in a higher rate of people taking a desired action.
Episerver is one such CMS that offers built-in A/B testing functionality. Using Episerver’s A/B testing features, also known as “landing page optimizer,” marketers can easily test and monitor the performance of content.
Frequently Asked Questions
AEM is built on Adobe Cloud Technology, which means easier access for both you and your assets from anywhere. You don't have to worry about the final content presentation on each platform or device.
Through modules for website creation, forms, mobile applications, communities, and assets, AEM streamlines web content management and delivery. When taken as a whole, these modules make AEM a fantastic CMS tool. With the help of the AEM CMS module, the business can create and manage websites from a single location.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.