Suset Acosta

Business Analyst

Suset has over five years of Sitecore strategy experience. She loves working closely with clients to shape their solutions to get the most out of Sitecore’s advanced capabilities. In addition to helping clients achieve their business goals, Suset is passionate when it comes to evangelizing Sitecore. She writes frequently on topics like editing best practices, web optimization, personalization and analytics. She’s also presented at events such as Los Angeles Sitecore User Group.

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Recent posts by Suset Acosta:
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How to Create a Sitecore Workflow
Sitecore workflows make content publishing predictable, increases quality, and improves content team productivity. Here's an overview on how to set it up.
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How to Build a Personalization Strategy
How do you build a personalization strategy for your web content? Here are the steps for building a plan based on your existing analytics.
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What is Sitecore JSS? And when is it a good choice?
Sitecore JSS is a tool that makes it easier to build custom modules in Sitecore. How does it work and how does it benefit developers and marketers?
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Are you ready for Sitecore's marketing capabilities?
On the path to digital transformation, you must first assess your organization's readiness to leverage marketing features. Here's a guide on how to start.
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Tracking Sitecore Campaign Activities in GA
Continuing my series on tracking campaigns in both Sitecore and Google Analytics, I discuss how to track Sitecore activities in Google Analytics.
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Pushing Sitecore Campaigns to GA using GTM
Previously, we implemented a module to manage Google Analytics and Sitecore campaigns from Sitecore. Next, we configure Google Tag Manager.
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Unifying Sitecore and Google Analytics Campaign Tracking
Sitecore Analytics and Google Analytics should be used together. Sitecore Campaign Creator can generate both Sitecore Campaign and UTM tracking parameters.
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Tracking Campaigns in Sitecore
In this post, I will walk you through the final steps to launch a Sitecore campaign, including creating campaign activities and building URLs.
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Classifying Sitecore Campaigns
Sitecore's campaign manager helps you organize your marketing activities into a strategy. In this post, I will explain Sitecore's campaign taxonomy.
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Considerations for Selecting Personalization Technology
Two key components of implementing a successful website personalization strategy are selecting the right tool and knowing what you want to achieve.
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Personalization: Am I Ready?
Personalization increases relevance and leads to more conversions. But once you've decided to implement personalized user experiences, where do you start?
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5 Reasons Why Personalization Matters
In this post, we cover five reasons why personalization matters to your website, including customer experience, conversions, visitor engagement, and more.