GLOBAL SOLAR SOLUTIONS PROVIDER
SEO and GEO Audit Reveals Visibility Gaps Across Search Engines and AI Platforms for Solar Manufacturer
This leading global solar solutions provider manufactures solar panels and delivers utility-scale photovoltaic (PV) power systems to utilities, developers, and large commercial customers.
- Services
- Technical SEO Audit
- GEO Audit
- LLM Affinity Map
- Technologies
- Ahrefs
- Scrunch
- Screaming Frog
- Google Search Console
- Google Analytics
Oshyn conducts a comprehensive SEO and Generative Engine Optimization (GEO) audit to establish Solar manufacturer's baseline discoverability across traditional search and AI-powered platforms, and uncovers thousands of indexing gaps that affect visibility.
The Challenge
When a utility developer is evaluating solar module suppliers for a large-scale project, they are more likely to turn to AI search engines like ChatGPT, Claude, or Perplexity before ever visiting a company website. These AI-generated answers now shape which manufacturers make the shortlist and which get overlooked entirely.
A global solar manufacturer needed to understand how it appeared in AI-generated answers. The company suspected it was either absent from large language model (LLM) outputs or, when mentioned, potentially framed around the wrong industry narratives.
With a large technical web presence and a complex story to tell, the manufacturer needed an objective, data-driven baseline assessment of its discoverability across both traditional search engines and AI platforms. This would allow them to prioritize investments in content, marketing, or UX improvements with confidence. With this goal in mind, they turned to Oshyn for assistance.
The Solution
Oshyn was selected for its experience in AEO/GEO and for its previously successful projects with the client. The Oshyn team conducted a multi-layered audit of the manufacturer's technical SEO health, accessibility posture, and AI discoverability.
The team analyzed existing traffic and organic search performance, then ran a full technical SEO audit using Ahrefs, Screaming Frog, and Google Search Console to uncover crawling and indexing issues, content freshness gaps, and Core Web Vitals performance. An accessibility assessment against WCAG 2.2 AA guidelines ensured that discoverability problems were evaluated through an inclusive design lens, not just a search lens.
The centerpiece of the audit was a Generative Engine Optimization (GEO) assessment, powered by Scrunch.ai and Oshyn's proprietary LLM Affinity Mapping tool. This analysis tracked how often and how accurately the manufacturer was cited across major AI platforms, benchmarked its share of voice against 11 competitors, and mapped 30 distinct signals influencing how large language models describe and position the brand.
The Outcome
Oshyn's GEO audit successfully identified 4,700 pages invisible to Googlebot and LLMs alike, along with 1,300 error pages quietly eroding crawl efficiency. Additionally, the LLM Affinity Map confirmed that rather than being ignored by AI platforms, the manufacturer was often being mentioned, but through the lens of the US-versus-China manufacturing narrative rather than its own differentiated story as an American-manufactured, thin-film solar leader.
The marketing team now has a clear, prioritized roadmap that outlines which pages to fix first, which narrative gaps to close, and how to shift AI-generated conversations toward the value proposition the company actually wants to own.
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