New Episerver B2B Commerce Platform Drives Sales Across Web and Mobile
Wolters Kluwer - AudioDigest
The Ask
Audio-Digest needed to untangle the website buyer journey which was outdated, broken, and causing lost conversions of continuing education subscriptions for their customers, busy healthcare professionals.
The Experience
Identifying unique buyer personas guided the redesign of the user interface and the visual design. Highly specialized visitors are now served relevant content, discounts, and promotions with a smooth check-out. Sales doubled.
The How
In just 5 months Oshyn built the new platform on Episerver B2B Commerce to deliver a connected experience across the web, iOS and Android. 2,500+ landing pages were migrated with all content, metadata, and functionality intact. Customer management was simplified with Episerver B2B Commerce (InsiteCommerce) and deep ERP integration to all their back-end systems. Audio-Digest now delivers powerful integrated marketing and online commerce boosting online sales by more than 130% within 10 months post-launch.