The Ask

 

Audio-Digest needed to untangle the website buyer journey which was outdated, broken, and causing lost conversions of continuing education subscriptions for their customers, busy healthcare professionals.

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The Experience

 

Identifying unique buyer personas guided the redesign of the user interface and the visual design. Highly specialized visitors are now served relevant content, discounts, and promotions with a smooth check-out. Sales doubled.

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The How

 

In just 5 months Oshyn built the new platform on Episerver B2B Commerce to deliver a connected experience across the web, iOS and Android. 2,500+ landing pages were migrated with all content, metadata, and functionality intact. Customer management was simplified with Episerver B2B Commerce (InsiteCommerce) and deep ERP integration to all their back-end systems. Audio-Digest now delivers powerful integrated marketing and online commerce boosting online sales by more than 130% within 10 months post-launch.