Many Sitecore clients have an already established Google Analytics setup when they introduce Sitecore into their marketing technology stack. And they often continue using GA, even after they begin using Sitecore. So it is only natural to wonder: How does Sitecore Analytics fit into the picture? Can it replace Google Analytics? How do they work together?
In this ebook we take a closer look at how Sitecore Experience Analytics and Google Analytics can work together to provide the most insight into user behavior.