Understanding your customer is more important than ever. Customers often have a dizzying array of choice, so it's vital to have insight into how they interact with your site in order to provide the best experience possible.
While there are a number of analytics solutions available, if you're using Sitecore it's important to consider Sitecore Experience Analytics. It can provide insights that other packages can't. And there's no reason to think of it as either/or—it can often be a great complement to another solution.
As with all solutions, Experience Analytics requires some planning and configuration. In this ebook, we provide a thorough step-by-step guide to configuring Sitecore Experience Analytics reports.