Redesigning your website is no small task. If not done correctly, a redesign can be devastating to your SEO and user experience. This is why it’s important to put the effort in before you begin, to ensure that your customers will find your redesign useful and that your SEO does not suffer during the process.
Besides a new visual design, many companies use this opportunity to switch their website to a new CMS platform. This means implementing a new CMS into your environment, which can be a large task in and of itself. In almost every web content management (WCM) implementation project, content migration is the most underestimated portion of a project. Before you start your redesign, it’s important to decide if you’ll be doing your content migration manually or with an automation tool in order to plan for enough time and resources.
I did an overview of moving to a new CMS in Part 1 of this series; however, this process of content migration is a little different for a website redesign. In a redesign, you’ll have new templates in your new CMS platform where you’ll want to display your content, so you’ll need to point your content in your old CMS to the correct spot in your new CMS. Siteport, an automated content migration software, has a template mapping feature that lets you select content in the templates of your current CMS and map it to templates in your new CMS.
By using Siteport to map your templates in your redesign, you can save countless hours of rework later - helping your redesign launch on time and on budget.