TCDRS
New Optimizely Implementation Provides a More Capable, Mobile-Friendly CMS
Texas County & District Retirement System (TCDRS) collaborates with nearly 800 county and district employers to offer retirement, disability, and survivor benefits to over 320,000 Texas public employees and retirees.
- Technologies
- Optimizely
Oshyn implements new mobile-friendly DXP allowing TCDRS to communicate with constituents more effectively and demonstrating the commitment to transparency to their members through publishing critical data.
The Challenge
Families in rural Texas see a retirement account as far more than a bank balance number on a screen, but instead a promise of stability after years of service. For individuals in their late 20s or early 30s, the TCDRS website can help them understand whether those years of service will contribute to a secure retirement because they’re contributing enough or if they can retire early.
However, TCDRS was struggling with an outdated website hosted on SharePoint. This legacy website could not provide its marketing team and customers with the necessary security and trustworthiness. They needed a modern and responsive website to elevate the customer experience.
As a long-standing Oshyn client, they asked Oshyn to collaborate with their design agency to develop a new website and implement a modern DXP within a tight schedule.
The Solution
Oshyn worked closely with the design agency, providing design support and feedback on visual designs to ensure they met the technical and functional requirements for implementation.
Oshyn implemented Optimizely CMS and built the new website using Bootstrap and CSS to create a responsive, mobile-friendly website that customers could access on multiple devices. The Oshyn team also added multiple rich text templates to provide an efficient and easy-to-use editorial experience for content creators.
-42%
Bounce Rate Decreased
+9%
Mobile Use (after one month)
The Outcome
TCDRS now has a forward-thinking website that generates more revenue. Within seven days of deployment, the bounce rate for the TCDRS website decreased by 42.7%. Mobile use increased by 9% just one month after launch.
The responsive, friendly, and easy-to-navigate system highlights TCDRS’s unique value for each member segment. Content editors have the tools to modify or create new pages and content from scratch in minutes instead of hours.
...they are flexible. So, as the project evolves or we encounter challenges, they are easy to work with to adjust scope, resources, and schedules.
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