ST. JUDE MEDICAL
Improving a Fractured CX by Combining Sites into a Single Sitecore Platform
St. Jude Medical (now Abbott Laboratories), is an American global medical device company that produces pharmaceuticals, diagnostic and nutritional products, and medical devices for customers in dozens of countries.
- Services
- Build
- Technologies
- Sitecore XP
- Clay Tablet (translation)
Oshyn consolidated and simplified a scattered and confusing user experience into a unified, easy-to-manage site serving customers around the world.
The Challenge
For the surgeon in Asia who needs to verify device compatibility, to the distributor in South America checking delivery status, or the hospital administrator in the US accessing compliance documentation, the St. Jude Medical website was a critical gateway.
Unfortunately, the medical device company’s global reach was only matched by its digital complexity. Outdated legacy pages, regional microsites, siloed content workflows, and inconsistent UI resulted in navigation that felt disjointed and information that was hard to find.
They sought to create a more unified brand identity and introduce new features to provide a richer, more cohesive online experience and reached out to Oshyn for help.
The Solution
Oshyn was selected for the project due to its extensive experience working with Sitecore. Partnering with Razorfish Health, Oshyn designed and built a multisite, multilingual, fully responsive website on Sitecore XP. This would provide St. Jude Medical with a single, scalable foundation for patients, clinicians, and partners across regions.
Personalization was enabled through geo-detection for locale/site redirection and Sitecore rules, while ClayTablet powered translation pipelines for efficient localization. Oshyn also trained both content editors and the client’s development team on how to maximize the platform's capabilities.
The Outcome
St. Jude Medical launched a new website to support its global business, featuring multilingual support and robust personalization. Oshyn’s work resulted in a streamlined customer experience, a cohesive experience across devices and regions, and a more efficient marketing team.
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