POINT B
Ongoing Sitecore XM Cloud Maintenance Enables Rapid Growth
Trusted by the world's leading organizations, Point B is a consulting firm specializing in business transformation and technology services. It is committed to making an impact for its customers and leveraging technology to unlock human potential.
- Services
- Enhance and Maintain
- Content Operations
- Technologies
- Sitecore XM Cloud
- Sitecore CDP
- Sitecore Personalize
- Sitecore Search
- Pardot (Salesforce)
Oshyn provides continuous development on XM Cloud, helping Point B engage audiences with personalized, impactful content.
The Challenge
A website is never a “set it and forget it” asset; it’s a living, central tool that shapes how an organization positions itself in the market. For Point B, a firm dedicated to helping clients reimagine operations, growth, and technology, their digital presence needed to reflect that same level of innovation. However, without a dedicated in-house Sitecore team, their XM Cloud platform risked becoming a bottleneck, prompting the need for outside expertise.
To maintain momentum and address these risks, Point B required continuous support for business teams through bi-weekly releases. This ongoing effort included launching new pages and modules, optimizing performance and accessibility, and expanding personalization with Sitecore CDP and Personalize.
To close this gap, Point B partnered with Oshyn. With an experienced Sitecore team in place, they could deliver ongoing improvements, ensure reliable releases, and align digital initiatives with evolving business goals without adding strain to internal resources.
The Solution
Point B partnered with Oshyn because of a successful initial implementation and due to Oshyn’s deep expertise across the Sitecore ecosystem. Building on this, a close working relationship with key stakeholders allowed Oshyn to quickly adapt to shifting business priorities, reduce complexity, and accelerate development cycles.
Oshyn delivered a steady stream of enhancements that kept Point B’s platform fresh and high-performing. The team built new components and templates, fine-tuned Sitecore CDP & Personalize, Pardot, and optimized Sitecore Search.
Additionally, Oshyn’s content operations team became an extension of the Point B marketing team to help them quickly create and launch new pages and campaigns. These improvements supported key initiatives, including promoting Lumston Tech’s acquisition, redefining the Technology section, and enhancing high-traffic areas such as the search bar, the Insights landing page, and the homepage.
Behind the scenes, proactive maintenance, performance tuning, and security updates ensured the platform stayed stable, scalable, and ready for continuous innovation.
The Outcome
Oshyn’s ongoing development and optimization work enabled Point B to release new features every two weeks, including new landing pages and campaigns to respond to shifting business priorities without delays, and deliver a consistent, high-quality user experience. With the platform stable, scalable, and continuously enhanced, Point B’s digital presence continues to reflect the same agility and innovation they deliver to clients.
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