city street with buildings managed by Holland Residential

The Challenge


Holland is a fully-integrated real estate investment company with over 750 team members and a business volume that exceeded $2 billion in 2019.

With over 70 different websites hosted and managed by different vendors, Holland designed a marketing plan to provide more cohesive branding, powerful marketing, and better control over their digital presence across websites.

They wanted to drive more increased business and revenue by streamlining their web presence.

Holland Residential on an iPad

The Solution


Following careful evaluation guided by Oshyn’s expertise, Holland chose Episerver (now Optimizely) to manage all of their digital properties. Oshyn recreated over 70 websites on a single content editing and online marketing platform. The new platform provides:

  • Responsive web design
  • One platform with unlimited, uniquely designed sites
  • A single platform to update and manage content across all Holland websites
  • Online marketing campaign management
  • Personalization
  • A/B testing
  • Analytics collection to inform business decisions across all websites
Holland Residential home page on computer screen

The Outcome


The Holland Residential team is now equipped with a powerful and modern platform where the editors create content, test content variants, and analyze how visitors interact and respond. Equipped with insights about interactions and results, the Holland team can intelligently adjust visitor flows to create unique, impactful, and revenue-generating user experiences aligned with the corporate goals.

Holland saw a marked increase in rental applications, in rental prices, portfolio net worth, and company capitalization as a result of the infrastructure implemented.

By centralizing their web presence into one site, they saw dramatic increases in SEO while allowing them to more easily launch and maintain sites for new properties.