The Outcome
The Holland Residential team is now equipped with a powerful and modern platform where the editors create content, test content variants, and analyze how visitors interact and respond. Equipped with insights about interactions and results, the Holland team can intelligently adjust visitor flows to create unique, impactful, and revenue-generating user experiences aligned with the corporate goals.
Holland saw a marked increase in rental applications, in rental prices, portfolio net worth, and company capitalization as a result of the infrastructure implemented.
By centralizing their web presence into one site, they saw dramatic increases in SEO while allowing them to more easily launch and maintain sites for new properties.