Creating a Single Platform on Optimizely B2B Commerce Increases Purchases

Modern office with Hamilton Company website on computer

The Ask

Hamilton aimed to deliver a new engaging online commerce experience using Optimizely B2B Commerce (Insite) by merging divisional and regional sites onto one restyled platform.

Hamilton Company website on tablet

The Experience

Hamilton's visitors are now highly engaged, accessing one site to access personalized content and purchase materials, which makes their visits both relevant, informative and profitable. Globally, employees now use one platform to easily edit content and process customer orders using Optimizely B2B Commerce.

The How

Oshyn equipped Hamilton with a CMS to recognize unique personas to deliver exceptional online experiences via geo-targeted personalization, multilingual content, and flexible search within an easy-to-use editor interface. Online ordering was improved through sophisticated search on Lucene and the integration of Optimizely B2B Commerce (InsiteCommerce) has increased online purchases. Hamilton is achieving revenue goals and greater efficiency with their InsiteCommerce integrated into their back office systems.

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