New Optimizely B2B Headless and Composable Commerce Platform Drives Sales Across Web and Mobile

Bearded man wearing headphones and using a tablet computer

The Challenge

AudioDigest needed to untangle the website buyer journey which was outdated, broken, and causing lost conversions of continuing education subscriptions for their busy professional healthcare customers. They wanted to make a crisp, simplified commerce experience that minimized abandoned shopping carts while maximizing revenue and upselling.

AudioDigest website displayed on tablet screen

The Solution

In just 5 months, Oshyn built a new, headless commerce platform on Optimizely (formerly Episerver) B2B Commerce (InsiteCommerce) to deliver a connected experience across the web, iOS, and Android. 2,500+ landing pages were migrated with all content, metadata, and functionality intact.

Customer management was simplified with Optimizely B2B Commerce along with deep ERP integration to all their back-end systems.

Unique buyer personas were identified, which guided the user interface and visual redesign.

The Outcome

Headless Commerce from Optimizely allows for a seamless experience across device platforms, integrates composable payment gateways, and allows AudioDigest to rapidly iterate to optimize conversion performance.

Highly specialized visitors are now served relevant content, discounts, and promotions with a smooth check-out. As a result of the personalized user experience, AudioDigest sales more than doubled.

AudioDigest now delivers powerful integrated marketing and online commerce boosting online sales by more than 130% within 10 months post-launch.

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