WOLTERS KLUWER - AUDIODIGEST
New Optimizely B2B Headless and Composable Commerce Platform Drives Sales Across Web and Mobile
AudioDigest’s online solutions for Continuing Medical Education deliver world-class quality content, comprehensive CME/CE/MOC credits, and certificates for busy healthcare professionals.
- Services
- Build for Optimizely Commerce
- Mobile App Development
- Technologies
- Optimizely CMS
- iOS
- Android
The Challenge
AudioDigest needed to untangle the website buyer journey, which was outdated and broken, and causing lost conversions of continuing education subscriptions for their busy professional healthcare customers. They wanted to create a crisp, simplified commerce experience that minimized abandoned shopping carts while maximizing revenue and upselling.
They took ownership of the product and are very knowledgeable about our process.
The Solution
AudioDigest turned to Oshyn to build a new B2B headless website and implement a composable commerce approach, helping them maximize the benefits of new and existing tech solutions.
In just five months, Oshyn built a new, headless commerce platform on Optimizely Configured Commerce (formerly Optimizely B2B Commerce/InsiteCommerce) to deliver a connected experience across the web, iOS, and Android devices. Unique buyer personas were identified, which guided the development of the user interface and visual redesign.
Oshyn migrated over 2,500 landing pages to the new commerce website, ensuring that all content, metadata, and functionality remained intact.
Optimizely B2B Commerce simplified customer management and deep ERP integration into all AudioDigest back-end systems, utilizing the WIS (Windows Integration Service) to synchronize product data, which became part of the new composable commerce solution.
The Outcome
The new Optimizely-powered composable commerce solution provides a seamless experience across device platforms, integrates composable payment gateways, and enables AudioDigest to iterate rapidly and optimize conversion performance.
Highly specialized visitors are now served relevant content, discounts, and promotions, along with a smooth checkout experience. As a result of the personalized user experience, AudioDigest sales more than doubled.
AudioDigest now delivers powerful integrated marketing and online commerce, boosting online sales by more than 130% within ten months of launch..
They pride themselves on their service and treated our business as their own.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.