FAIRSTONE FINANCIAL
Financial Firm Optimizes Conversions with Adobe Target Integration
Oshyn helps Fairstone implement Adobe Target to improve and optimize conversions on loan acquisition CTAs.
The Challenge
For Canadian residents from Quebec to Ontario, choosing a lender is rarely an impulse decision. It comes after weighing multiple options, and borrowers ultimately want to commit to a financial partner who understands their circumstances.
When someone visits Fairstone Financial’s loan application page, it’s often during a moment of urgency. They need answers quickly and want reassurance that they’re more than just another applicant.
Fairstone’s website was built on Adobe Experience Manager (AEM), which provides a robust content management foundation. However, AEM alone didn’t allow the team to test, personalize, and refine the loan application experience. The missing piece was Adobe Target. With it, Fairstone could run experiments, track how users responded to different designs and copy, and focus on what drove conversions.
To integrate Adobe Target with AEM and start personalizing the loan application experience to drive those conversions, Fairstone Financial contacted Oshyn.
The Solution
Oshyn was selected for its deep experience with financial institutions, expertise in Adobe Experience Manager (AEM), and prior success partnering with Fairstone. Working closely with the Fairstone marketing team, Oshyn aligned on goals and success measures and put a structured implementation plan in place.
Oshyn integrated Adobe Target with AEM and refactored components to ensure compatibility, stable performance, and clean experiment tracking. Oshyn also enabled page-level experimentation, allowing marketers to test variations across multiple pages, including hero banners, content panels, and CTAs, and quickly double down on what improved the loan application experience and conversions.
Oshyn also conducted a UX audit and introduced conversion rate optimization (CRO) practices to identify high-impact experiments and guide the Fairstone marketing team toward the changes most likely to drive conversions.
The Outcome
Since implementing Adobe Target, Fairstone Financial’s marketing team has been able to launch and manage experiments quickly and easily. Also, through Oshyn’s conversion rate optimization (CRO) guidance, these data-driven experiments have led to measurable improvements in the loan application experience, delivering higher conversion rates, stronger customer engagement, and greater overall satisfaction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.