Sitecore's Digital Marketing System (DMS) gives marketers the ability to personalize their websites, giving visitors the best possible experience. However, implementing DMS into a site can be a daunting task. That's why Oshyn created this workbook. It breaks down each section of DMS to make it easier to digest and implement, from creating user profiles all the way to multivariate testing.
This workbook is meant to be a guide for creating your strategy by breaking down each section of DMS into smaller charts. You'll use these charts with your team to create your overall, big picture DMS strategy.