The promise of personalization is very compelling for marketers, but for it to be truly relevant for end-users, it often requires a significant amount of time and effort to set up properly. This is where artificial intelligence (AI) comes in. However, AI alone can’t do everything. Marketers need to develop a strategy to make sure they’re making the most of it.
Enter Sitecore AI, a platform that can help marketers deliver individualized, contextual experiences that guide visitors along their journey with actionable and useful content.
AI can analyze a customer’s behavior to understand their interests and intent, enabling marketers to learn about where each person is in their journey. In this ebook, we’ll show you: