The DXP Value Gap Unlock the Full Potential of Your Platform Investment

Category icon Business & Strategy
CMS DXP

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The DXP Value Gap ebook cover

The Promise vs. The Reality — Enterprises pour millions into Digital Experience Platforms (DXPs) expecting massive returns. Platforms like Optimizely, Sitecore, and Adobe can deliver over 400% ROI with a payback period of less than six months. Yet, many organizations fail to realize these returns, not because the technology is flawed, but because it is severely underused.

Are You Leaving Value on the Table? According to Gartner, marketers utilized only 33% of their martech stack’s capabilities in 2023. This "Value Gap" leads to wasted potential, poor integration, and the false belief that you need to scrap your current system and start over.

Before you consider a costly migration, read The DXP Value Gap. This guide provides a strategic roadmap to turning your current DXP into the backbone of innovation for your digital operations.

What You Will Learn in This Ebook

  • The Hidden Cost of Underutilization: Why simply owning a DXP isn't enough and how to move from ownership to operational excellence.
  • How to Avoid Premature Migration: Learn why challenges with web performance or content publishing often signal a need for better planning, not a new platform.
  • Unlocking "The Big Three" Features:
    • Personalization: Over 75% of consumers prefer personalized brands, yetz 86% of executives feel their capabilities are inadequate. Learn how to move beyond basic image swapping to real-time personalization.
    • Campaign Automation: Discover how to automate routine tasks like lead scoring and content scheduling to increase speed-to-market.
    • Multi-Channel Delivery: Stop creating separate content for every channel. Learn to repurpose content centrally for web, mobile, and email to maximize efficiency.
  • The Financial Risk of Neglect: Downtime can cost enterprise companies up to $9,000 per minute. Discover best practices for DevOps and maintenance that protect your revenue and customer trust.
  • Strategies for Long-Term Success: From flexible staffing models to technical audits, find out how to operationalize value and keep your platform future-ready.

Who This Guide Is For

This ebook is essential reading for Marketing Executives, CIOs, and Digital Transformation Leaders utilizing enterprise platforms like Sitecore, Optimizely, and Adobe Experience Manager.

Download the Guide Now Close the gap between what you paid for and what you’re getting.