Manage Agency Model Shifts Like a Boss: Win with Specialization and Strategic Partnerships

The agency landscape has changed dramatically — and the pace isn’t slowing down. The ascendance of large consultancies, along with data-driven marketing (among other factors), has made life more challenging for agencies — and has even taken some of the focus away from great creative.

The prescription for creative agencies? Focus on core strengths (e.g. great design), and work closely with first-rate, dependable partners.

In this ebook we review the challenges and offer real-world advice for building successful partnerships that help agencies win more business.

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