How to Select a Tech Partner A Complete Guide for Marketers

The Digital Transformation Challenge
With over 11,000 martech solutions available and new vendors emerging every day, deciding on the right digital experience platform (DXP) is hard enough. Implementing it can be even tougher, often diverting internal resources from core business tasks. Rapidly changing technologies make it difficult for internal tech teams to keep pace, and maintaining proficiency across numerous tools is a significant hurdle.
Why You Need an Expert Tech Partner
Leading companies understand that bringing in an expert solutions vendor for digital transformation platform implementation is a smart decision. A tech partner, or an implementation or development partner, is a digital agency that helps you build, launch, and maintain your digital solutions, including websites, mobile apps, and e-commerce experiences. They are experts in implementing and integrating your marketing technology stack components, such as DXPs, CMS, commerce, personalization, analytics, and CRM platforms.
From this ebook, you will learn:
- How to select a technical partner you can trust to help you maximize your chosen platform's benefits.
- Pointers on what to expect from a tech partner.
- A checklist of questions to ask when deciding on your next partner.
- What to expect from a great tech partner, including their understanding of your business, platform expertise, and ability to balance budget and value.
- What a great tech partner will not do, such as putting your brand's long-term vision at risk or failing to inform you of potential issues.