When we set off in search of content management systems or digital marketing suites to help us advance our digital marketing or digital transformation, most of us focus on how the software functions and what the consumer will see. Most people don’t think about the volume of digital assets they will amass and how they will keep them organized and ready for re-use except large enterprises that already have enterprise content management systems or digital asset management systems. And while some CMS's now integrate a level of digital asset management in their platforms, you still need a plan. In order to maintain order within campaigns, between employees, and among alike assets, you need to learn how to organize your pages, your content, and your naming structure.

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