The agency landscape has changed dramatically — and the pace isn’t slowing down. The ascendance of large consultancies, along with data-driven marketing (among other factors), has made life more challenging for agencies — and has even taken some of the focus away from great creative.
The prescription for creative agencies? Focus on core strengths (e.g. great design), and work closely with first-rate, dependable partners.
In this ebook we review the challenges and offer real-world advice for building successful partnerships that help agencies win more business.