How To Choose a CMS or DXP Selecting the Optimal Digital Platform for Your Business

Category icon Business & Strategy
CMS DXP

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Selecting the Optimal DXP for Your Business

Selecting a content management system (CMS) or digital experience platform (DXP) is a significant investment and undertaking that directly impacts your digital marketing, IT, and business goals. As the control center of your digital presence, your platform— and your implementation partner— must be chosen carefully.

We created this guide to help you choose your new platform and set yourself up for success. It explains the terms and architectures you will encounter when assessing the DXP landscape, ensuring you ask the right questions and take the proper steps to make the best decision for your business.

The ebook helps to answer the following questions:

  • What's the difference between a CMS and a DXP?
  • What is MACH, and how is it different from composability?
  • What is digital experience composition (DXC)?
  • What are the benefits of a DXP?
  • What DXP architectures are available? And how do they compare?
  • How do you stay current on the latest trends?
  • How do you select a new platform?
  • What criteria should you include in your shortlist?
  • How do you narrow down your choices?