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Digital marketing technology, strategic insights, & technical advice.
Best Practices, tips, and advice for digital marketers & technologists.
Content marketing is the latest marketing trend and doesn’t seem to be going anywhere anytime fast. And, it would seem to most, that your content marketing efforts and your content management system (CMS) should go together hand-and-hand to make your life easier. While it’s not quite as cut and dry as “I have a CMS, therefore I can do content marketing”, using your CMS to optimize your content marketing will not only help your organization as a whole, but it will make your marketing team's lives much easier.
There are several ways you can utilize your CMS to optimize your content marketing and get the most bang for your buck:
A CMS can do much more than help you create and publish content making it vital to a successful content marketing campaign. Are you utilizing all the advanced features of your CMS to optimize your content marketing? Download our free ebook on Optimizing Content Marketing within Your CMS to learn more.