Finding a digital agency can be a challenge for any client, especially if you've never done it before. While you shouldn't base it on just price alone, what should you base it on? Heather Tacskovics from Huge addresses this question at Tech Mornings: Buying and Selling Digital Projects.
Diego Rebosio, Oshyn: “Hi, I’m Diego. So this is a question for any or all of you. If you were a client, how would you go about finding a digital agency and which one would you pick and what process would you use to find who the best vendor is?”
Jose Caballer, The Skool: “Wow, that’s a hard question. Lead generation and how would you pick them?”
Heather Tacskovics, Huge: “Well of course it’s going to be Huge. I think it goes back to a lot of the similar things I answered earlier in terms of not picking on price but those other criteria. So really, does this agency have the right kind of experience and background? Have they shown excellence in the type of project that you’re proposing? You want to look at it across the board too. Dig into whether they’ve done the full cycle, so they may have done the design portion, but if they do the technical portion is it because they don’t have that skillset or whatnot. If there’s a certain technology that you’re using, it’s imperative that that partner knows that technology and has that experience. The chemistry fit is also really important as well – are these people that you are really going to enjoy working with? And then through the negotiations, how does that go? When you’re negotiations price and schecule and budget, is that a painful process where every conversation is difficult? Or are you able to have a good conversation where you’re collaborating and coming to a mutual understanding. Because that’s going to be a good indication of when you do hit difficult conversations in the future, how those are going to go. And you’re going to want to make sure that is a person who you can easily engage in those conversations with. So those would be some of the key things.”
Jose Caballer, The Skool: “Those are brilliant.”