10 Reasons Why You Can't Ignore Mobile

Jul 11, 2012
Alexandra Barcelona

There are many reasons (or excuses) why you may not have jumped on the mobile bandwagon yet, but here are 10 interesting stats that will make it impossible for you to ignore your mobile site: Ignoring

  1. By 2014, mobile internet should take over desktop internet usage (Smart Insights)
  2. There are 117.6 Million mobile internet visitors (Nielsen Digital Consumer Report)
  3. On average, Americans spend 2.7 hours per day socializing on their mobile device (Smart Insights)
  4. 44% of US mobile subscribers own a smartphone (Nielsen Digital Consumer Report)
  5. Over 200 Million YouTube views occur on mobile devices per day (Smart Insights)
  6. 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (Interactive Advertising Bureau)
  7. Among mobile connected device owners, 33% find ads that offer custom information based on their location useful (Nielsen Digital Consumer Report)
  8. 42% of mobile users browsed products, 32% read online reviews, and 23% purchased products on mobile in the last 30 days (Nielsen Digital Consumer Report)
  9. When viewing an ad on their device, tablet owners are more likely than smartphone owners to click on an ad to view the full ad or product listing (Nielsen Digital Consumer Report)
  10. In May 2012, 10.11% of global website hits/pageviews came from a handheld mobile device (mobiThinking.com)

What are your reasons for not ignoring mobile?