Intent: Building a Website for a Start-up

The Challenge

Mallika Chopra, the daughter of Deepak Chopra and Sal Taylor Kydd a former Yahoo! executive, wanted to launch Intent.com with the aim of it becoming the most trusted wellness destination for capturing and sharing people’s personal, social, spiritual, and environmental intentions.





The Solution

Armed with an outline of a preliminary visual design and required functionality, Intent.com selected Oshyn to design and build out the rest of the plan and execute the launch of the website.

In addition to the consumer facing website, the business development team at Intent also needed a pre-launch demo of the website to assist them in signing deals with content syndication partners, sponsors, and advertisers. Oshyn rapidly built a beta version of Intent.com to give the business development team the opportunity to showcase the website’s functionality from any location while they pursued revenue and content opportunities.

Collaboration was at the heart of the Intent.com website. Therefore, Oshyn built a website that offered visitors with many ways to contribute, collaborate, and connect: user accounts, social networking platform, blog, quizzes and polls, newsletters, invitation-only feature, content syndication, podcast, and video. Intent.com needed to have the capabilities to handle many registered user bloggers and guest bloggers, most of whom were not technically savvy. Intent.com planned to aggregate content from various online sources, and to syndicate original content to many other websites. Oshyn selected the Drupal open source framework for building a Content Management System (CMS) that would allow non-technical editors to easily manage all content and syndication while staying within budget.



The Results

Oshyn delivered Intent.com, a highly engaging website designed for social networking. Since the launch, Intent.com has rapidly expanded its membership base and has received much publicity. Intent.com has continued to sign new content syndication partners, sponsors, and advertisers. Intent.com is well on its way to becoming the most trusted wellness destination.





About Intent.com

Intent.com is a new, premier wellness site and social network founded by Mallika Chopra and former Yahoo! executive Sal Taylor Kydd. Intent.com aims to be the most trusted and comprehensive wellness destination for capturing and supporting people’s intentions and helping them to reach their goals in the key categories of Health, Relationships, Balance, Success, Causes, Planet, and Spirit. The site offers the “best of “ content in the wellness category including over 200 blogs from top wellness experts, and curated online content on personal, social, and global wellness.

The Technology

• Drupal Content Management System (CMS) 
• PHP5
• MySQL 5
• Apache 2.0 
• Red Hat Enterprise 4 Linux
• Rich content syndication model through; 
• RSS badges
• AddThis 
• Send-to-Friend