Bugaboo Success Story

Bugaboo Bee Interactive Banner Development

The Challenge

Bugaboo Bee was launching an innovative stroller designed to be nimble, compact and easy-to-use. The focal point of the product launch campaign was a video demonstrating the luxury stroller. The interactive portion of the product launch required demonstrating the agility of the stroller’s movement through fluidly moving Flash-driven banner ads.

Bugaboo’s agency 72andSunny, had a strict schedule for creating the Bugaboo Bee’s product launch advertising campaign coupled with very precise technical specifications which required advanced Flash skills. The banners were to be created with maximum fluidity, but with limited file sizes, a challenge that would require advanced Flash design skills. 72andSunny chose Oshyn as the partner to assure project success based on Oshyn’s reputation of adhering to strict agency timelines and a proven track-record of translating design concepts into the highest quality Flash deliverables.

The Solution

72andSunny provided Oshyn with the Bugaboo artwork demonstrating the storyline of each banner. Using these graphics, Oshyn’s Flash developers built the animations within the precise specifications outlined using Adobe Illustrator for vector artwork, Adobe Photoshop for raster image and optimization, Adobe Flash and ActionScript to assemble the ad units. Oshyn’s developers wrote succinct program code for the animations to minimize file size while optimizing output and maintaining the integrity of the artwork.

72andSunny required deliverables be provided each week during the course of a six week international campaign schedule. The campaign schedule was divided into several production categories; English, UK English, Nordic, Swedish, German, French, Spanish and Dutch..

Oshyn worked with 72andSunny’s Producer throughout production. The Producer was able to efficiently review all ads during development to ensure they were meeting all requirements with a custom-made player Oshyn created to demonstrate video functionality during development.

The Results

The overall Clickthrough Rate (CTR) was higher than Bugaboo’s expectations. The total banner ad impressions for the campaign were 1,010,867. The CTR for the 160x600 expandable banner was above the industry average on a placement site – especially strong in NYC and LA geo-targeted areas. Oshyn’s produced high quality project deliverables on time throughout the project ensuring successful campaign delivery. For the Bugaboo campaign 72andSunny used EyeWonder and Mediaplex MOJO ad serving technology. Oshyn delivered the banners within technical and security requirements of 72andSunny, MOJO and EyeWonder. Oshyn provided, zipped files adhering to MOJO’s requirements, to ensure that the interactive banners would be correctly loaded by the ad server and used default static images for Bugaboo in the absence of a Flash plugin. Oshyn zipped the files with URL locations for multiple click-through animations and minimum FlashPlayer requirements.

About Bugaboo

Bugaboo is a mobility company. Our mission is to excite every person on the move. For parents, that means having the ability to get out and explore the world with your child. In the city, through the woods and over sand and snow, Bugaboo wants to help you go.

About 72andSunny

72andsunny is a modern full-service design and advertising company with offices in Los Angeles and Amsterdam. Founded in 2004, 72andSunny is dedicated to unleashing creativity across all platforms and solving tough business problems with massively integrated ideas. 72andSunny works with clients defining culture today including Nike, Discovery Channel, Quiksilver, The CW, and Bugaboo.

The Technology