A Message From the CEO
Welcome to 2010! At Oshyn we’re looking forward to IT budgets gaining some ground as businesses work their way out the struggles of 2009. We’re looking forward to seeing how technology will continue changing how we do business as we continue our focus on building smarter technologies coupled with predictable costs. In this newsletter we’re sharing insights into some forecasts for what technology changes we will see this year.
Sincerely,
Diego Rebosio
CEO
Web Content Management Investments Will Repel the Negative Economy
By Travis Cole, Chief Operating Officer
Forrester recently published a report that predicts web content management (WCM) investments will repel the negative economic environment by continuing to grow this year. Oshyn and other companies involved in bringing improved WCM capabilities to the market appreciate the findings of the new Forrester report and note these predictions also make great business sense. In tough times companies must find ways to become even more competitive and WCM capabilities deliver great results by creating more effective website interactions with customers.
Some of the key findings of the new report include:
- 72 percent of those who responded say they plan to increase their web content management investment this year and 19 percent of the remainder plan to keep the same investments level they made last year.
- "Personalization" will be a big push for companies improving their WCM capabilities with over 64 percent of those responding saying they plan to deploy "personalization" capabilities within the next 12 months. Another 61 percent said they will be focused on the introduction of "rich internet applications" and 55 percent included "audio and/or video."
- 64 percent of those who responded said they will purchase WCM products and services this year to improve customer experience with their websites. Another 25 percent of the responders said they will increase spending in WCM services to allow them to streamline their web publishing processes.
Oshyn has been helping companies find their way to success in implementing web content management capabilities for almost a decade now. Many companies underestimate the challenges involved and the pressure that can be put on internal organizations while seeking to deliver on the promises of WCM. One of the great values Oshyn delivers to our clients is the wealth of experience we have accumulated in the area of WCM implementations. We are well positioned to help our clients avoid the potential pitfalls that exist on the path to improved customer experience through WCM capabilities. Oshyn is excited companies continue to realize the value of these investments and we are equally excited we will be involved with many more client success stories in 2010.
Is SharePoint 2010 Ready for WCM?
We’ve done the evaluation of Sharepoint 2010 in our lab and have posted our findings. Let us know what you think!
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Social Media and Mobile
When many people think about mobile marketing they think about applications for the iPhone and other devices. While mobile applications can be very exciting, some companies have a hard time figuring out what kind of application would add value for their customers or increase their customer base. Creating an app just for the sake of having one could deliver poorly on ROI.
Zara recently launched an iPhone app for visitors to look at the most recent collections – this application provides a great solution to the Zara customer who uses an iPhone because most of Zara’s website is built with Flash technology which doesn’t function well on iPhones. According to Adobe, Flash powers 75% of web video, 70% percent of web games, and many other apps and media.
But there’s another big opportunity in mobile: websites that recognize they are being contacted by a mobile device (even better…by which mobile device) and deliver content specifically rendered for a mobile device so that mobile visitors have a good User Experience, i.e. easy navigation, ecommerce abilities, easy to read content. Some Content Management Systems have this functionality built-in.
Lots of people use their mobile devices for social media networking. On Twitter, users often share URLs but often times they take too long to load and are difficult to navigate because of websites not being mobile-optimized. Businesses stand to lose visitors, potential leads and conversions via mobile if referred visitors encounter slow load time or difficult navigation.
Authored by Oshyn’s Director of Technology Shawn Simon, this white paper draws from Oshyn’s extensive experience in Content Management Systems development and integration. Specifically in this white paper Shawn Simon discusses specific attributes and challenges of different content sharing styles. Topics covered in this white paper are:
- Affiliate Sites Co-located with Parent Site
- Reference Templating
- Sharing Content with different Content Management Systems
- Embedded Mashups
- Subscription Feeds
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Oshyn Releases Sitecore and Social Media White Paper
Authored by Oshyn’s Sitecore Development Lead, Prasanth Nittala, this white paper draws from Oshyn’s vast experience as a certified Sitecore partner, in helping organizations understand the distinct capabilities offered by Sitecore CMS while evaluating Content Management strategies and CMS platforms. Specifically in this white paper Prasanth Nittala discuss key points from the perspectives of marketing and Web development that make Sitecore a compelling choice for some companies faced with maximizing their online marketing efforts. Topics covered in this white paper are:
- Building a User Community with Compelling Content
- Enterprise Application Platform
- Business Perspective
- Technical Perspective
- Multi-Site Environment
- Consistent User Experiences
- Workflow
- Content Flexibility
- Scalability
- Delivering Content
- Content Integration
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CMS Watch's 2010 Content Management Predictions
In December 2009 CMS Watch announced their CMS Predictions for 2010:
- Enterprise Content Management and Document Management will go their separate ways.
- Digital Asset Management vendors will focus on SharePoint integration over geographic expansion
- Faceted search will pervade enterprise applications
- Mobile will come of age for Document Management and Enterprise Search
- WCM vendors will give more love to Intranets
- Enterprises will lead thick client backlash
- Cloud alternatives will become pervasive
- Document Services will become an integrated part of ECM
- Gadgets and Widgets will sweep the Portal world
- Records Managers face renewed resistance
- Internal and external social and collaboration technologies will diverge
- Multi-lingual requirements will rise to the fore
2010 Technology Trends
In October 2009, Gartner announced their prediction for Top 10 Strategic Technologies in 2010 will be substantial growth in the Mobile market in 2010.
- Cloud Computing
- Advanced Analytics
- Client Computing
- IT for Green
- Reshaping the Data Center
- Social Computing
- Security - Activity Monitoring
- Flash Memory
- Virtualization for Availability
- Mobile Applications
Oshyn is passionate about CMS! We regularly release white papers about Content Management which can be downloaded for free at: http://www.oshyn.com/resources/whitepapers.html. We also frequently blog about Content Management at: http://www.oshyn.com/resources/blog.html. We’re honored that Oshyn’s Web Content Management blog is featured on Guy Kawasaki’s Alltop.com: http://content-management.alltop.com/.
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Sitecore User Group - Los Angeles
The next Sitecore Meetup will be on Tuesday, February 9th at 6 PM at Oshyn's headquarters in downtown Los Angeles. If you are interested in Web Content Management or Sitecore, please RSVP.
MORE »
- Liferay & Velocity: Easy Theming for your portal
- Visual Inheritance and ASP.NET Web Forms
- Liferay & ICEFaces: I love this combination
- Free ASP.NET MVC eBook Tutorial
- Project Quickstart with Maven 2, Hibernate, Spring, JUnit and log4j
Would you like to guest blog on Oshyn.com? Do you have insights you would like to
share regarding the integration of WCM with analytics, social media or other online
marketing issues? If you've got something to say and you're interested in sharing
it, then we'd love to have you join our growing community following the Oshyn blog.
Please email Kimberly McCabe for more details at
kmccabe@oshyn.com
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