FOOD & BEVERAGE COMPANY
A Redesigned Site Helps Showcase Corporate Sustainability Efforts
Lorem ipsum odor amet Food and Beverage Manufacturer sLorem ipsum odor amet, consectetuer adipiscing elit. Porta purus maecenas dui augue cras felis interdum. Taciti turpis habitant pulvinar, sapien in porttitor libero. Ullamcorper aenean arcu vel ullamcorper luctus nam.
- Technologies
- Sitecore
- Front-End Development
- HTML
- CSS
Oshyn delivers a critical purpose-led performance site on Sitecore for a leading food and beverage manufacturer.
The Challenge
According to a McKinsey survey, around 50% of US consumers are focused on healthy eating, and a third are focused on sustainable eating.
A major food and beverage manufacturer wanted to modernize its PLP (Purpose-Led Performance) report to better appeal to this growing consumer group. The annual report, which had to be ready within a few weeks, provides an update on the Company's progress towards its sustainability commitments, goals, and the initiatives that support them.
The food manufacturer also wanted to refresh its corporate website's ‘Responsibility’ section and update its website navigation. These changes would enable it to align brand messaging with company values and capture more customers in a growing health-conscious and sustainability-focused market. The food manufacturer had been working with marketing and design agency Traction but needed support from a company with deep content management expertise, so Oshyn was brought on board.
The Solution
Oshyn was selected to modernize the manufacturer’s websites due to its extensive experience working with Sitecore.
Oshyn worked with Traction and provided design support to determine the feasibility of new requirements. They also provided content operations services to the food manufacturer, taking the pressure off their marketing team by building the relevant pages and components and creating the content for new pages added to the website. This allowed the marketing team to focus on building new, strategic campaigns.
The Outcome
Oshyn’s work enabled the food manufacturer to unveil the new website to customers in time for the release of its annual report. The report highlighted that the company received validation of its Net-Zero by 2050 goal from the Science Based Targets initiative (SBTi), with 91% of its top five branded iconic ingredients aligned with an independently certified Grown for Good standard.
With the website and report successfully highlighting the progress made in its corporate sustainability efforts, the food company could entice new customers and continue forging deeper relationships with its communities.
"Our PLP approach is embedded in our values and strategies because it strengthens our business fundamentals and financial performance. From responsibly sourcing our iconic ingredients to ensuring our workforce represents all consumers, our actions are consistently focused on what fuels [the company’s] future. I look forward to continuing our journey with all our stakeholders, internally and externally, to create a more sustainable and resilient future,” said the company CEO.
“It was a pleasure to work with you and your team. We will definitely keep you top of mind as new opportunities arise.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.