Dole website loaded on laptop screen

The Ask


Social and mobile presented an amazing opportunity to grow a community. But Dole's CMS had marketers' hands tied.

Dole on tablet

The Experience


Dole has so many products, but wanted a natural way to present them as potentially interconnected. Now visitors can look up recipes by products so they can use even more Dole. Site engagement has increased and so has familiarity with Dole's extensive product range.

Dole website on desktop computer screen

The How


Oshyn built the platform on Sitecore Experience Platform delivering simplified editing, campaign management, personalization and CRM integration. Dole's recipe admin was integrated using the Sitecore taxonomy module making all recipe content quickly accessible. Now marketers can easily connect related recipe ingredients, images, and steps throughout the site.