--- title: Why Sitecore? - Oshyn description: Sitecore, as a leader in the DXP space, provides the best solution for most medium to large-sized enterprises in content management and digital experience. url: http://www.oshyn.com/solutions/why-sitecore --- # Why Sitecore? - Oshyn Why Sitecore? Sitecore is a leader in the Digital Experience Platform (DXP) industry, offering cutting-edge CMS, ecommerce, digital asset management, customer data platform, and personalization solutions. Oshyn is a certified Sitecore Partner with over a decade of experience working with the platform. ![Sitecore user](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/why-sitecore-hero-mobile.png?rev=3e3895bb58854f7f88641dd2c24e9e93) Oshyn has been developing its expertise in CMS since the dawn of the industry itself. As content management systems (CMS) have evolved into digital experience platforms (DXP), we have decided to focus on Sitecore. Why? Because it provides the best solution for most medium to large-sized enterprises in terms of content management and digital experience. Plus, its architecture makes it highly extensible and easy to integrate with other tools. Like Gartner and Forrester, we see Sitecore as a leader in the DXP space and worthy of our focus. ![Sitecore user](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/why-sitecore-hero-mobile.png?rev=3e3895bb58854f7f88641dd2c24e9e93) What is Sitecore? ![Sitecore team smiling](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/banner.jpg?rev=eb53c269db414b10a6cc02d269c31c9e) Why Enterprises Around the Globe Trust Sitecore Sitecore Works For the Whole Team If you're looking to build an experience that delights users, increases conversion rates, and gives you a 360-degree view of your customers, we’ve found Sitecore to be the most capable CMS and digital experience platform (DXP) on the market. From enterprise-grade marketing tools and analytics to API-driven developer flexibility, Sitecore gives brands everything they need to go to market faster and better. ![Sitecore for developers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-developers.jpg?rev=60414d887ad24bf3a75d9f3cb20df390) Sitecore for Developers Developers Sitecore is one of the most extensible and scalable content management and digital experience  platforms around. It’s designed to facilitate integrations to deliver a solution to nearly any requirement. Sitecore’s headless architecture makes it ready to take on experiences on IoT devices and beyond. Developers love it, which is why it is backed by an extraordinary technical community. ![Sitecore for developers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-developers-mobile.jpg?rev=453687594cc14cafbaf47a6e99f6b8ec) ![Designers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-designers.jpg?rev=c9a2d2a6903e4a0191ab68ad59e34c0f) Sitecore for Designers Designers Sitecore enables access to data and the ability to follow individual user paths providing invaluable insight into user behavior; what they’re engaging with, how they buy, etc. Customer experience designers have extensive tools available to make natural feeling, personalized experiences that scale. And the best part for most companies, they can build these experiences incrementally, driving home return on investment no matter what stage they’re at in their digital marketing capabilities. ![Designers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-designers-mobile.jpg?rev=12d9c6da26224fd3a16d57d4eb2d4d04) ![Content Marketers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-content-marketers.jpg?rev=e54806081fa84fdab01e22bb4e8cbfea) Content Marketers Content Marketers The content marketer has more ability than ever to create engaging experiences with powerful personalization of content (Sitecore version 9.1 even has suggested personalization features, driven by AI). Sitecore also offers extensive control over taxonomy, SEO, file structure, workflow, scheduling, as well as deploying powerful multichannel campaigns with variants and testing. ![Content Marketers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-content-marketers-mobile.jpg?rev=9b2581a197a44e42b3e82ca7ab83fa9a) ![Analytics Managers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-analytics.jpg?rev=1abd53cf82864943b67d4fab2776bc16) Analytics Managers Analytics Managers Analyzing user behavior is foundational to delivering customer experiences that feel natural and make sense while fulfilling the business objectives for a site. Sitecore’s native analytics engine provides meaningful insights that can be consumed by its AI and ML-driven features, further improving personalization automatically, and arming marketers with the data they need to make decisions. ![Analytics Managers](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/team-carousel-analytics-mobile.jpg?rev=dbe79e9f3e9b4d1ab42a74153c803975) ## Benefits of Sitecore ![Extensibility icon](../../../assets/img/service-icons/plus-box-multiple-outline.svg) ### Sitecore is Extensible Sitecore’s composable architecture allows you to extend the platform as you see fit, customizing and tailoring the platform to suit your business. ![Flexibility icon](../../../assets/img/service-icons/cloud-check-outline.svg) ### Sitecore is Flexible Sitecore offers the flexibility to adapt to changing conditions and helps businesses respond to new market challenges, customer demands, and competition. ![Integration icon](../../../assets/img/service-icons/arrow-decision.svg) ### Sitecore enables the integration of just about anything From CRMs to project management tools and more, Sitecore’s composable architecture facilitates integration with any third-party solution you need. ![Data icon](../../../assets/img/service-icons/database-refresh.svg) ### Sitecore facilitates using data impact-fully Sitecore allows you to collect and analyze data, leveraging it to inform decisions and create personalized digital experiences. ![CX icon](../../../assets/img/service-icons/account-box-outline.svg) ### Sitecore enables delivering customer experiences that deliver results With its powerful personalization and omnichannel delivery capabilities, Sitecore enables businesses to create and deliver highly tailored customer experiences. ![Criteria icon](../../../assets/img/service-icons/format-list-group.svg) ### It meets just about any reasonable criteria that you set forth Whether you need more scalability, security, or customizability, Sitecore can adapt to tackle a range of use cases. ![SaaS cloud platform](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2023-04-What-is-XM-Cloud/blog_thumb_cloud-platform.jpg?rev=ab43cae3c7c84e01b3afe2d0f6f3ee44) ![SaaS cloud platform](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2023-04-What-is-XM-Cloud/blog_thumb_cloud-platform.jpg?rev=ab43cae3c7c84e01b3afe2d0f6f3ee44) What is Sitecore XM Cloud? Sitecore XM Cloud is now the content management foundation of SitecoreAI. But if you're evaluating enterprise CMS options or currently managing content using XM Cloud, you should know that the core capabilities that made XM Cloud powerful haven't changed. What has changed is what you get with the platform. Previously, XM Cloud was CMS-only, and adding Personalize, Search, or CDP meant purchasing and integrating separate products. Now, SitecoreAI includes entry-level access to those capabilities out of the box, with options to expand into full versions as your needs grow. In this guide, we'll explain how XM Cloud evolved into SitecoreAI's CMS layer, what features remain (and what's new), and whether it's the right content management solution for your enterprise. ## Key Takeaways - XM Cloud is now the CMS foundation of SitecoreAI with entry-level access to CDP, Personalize, Search, and Content Hub. - SitecoreAI CMS offers drag-and-drop functionality, WYSIWYG editing, and instant publishing so marketers can create and launch content in minutes. - Marketing teams can deliver targeted experiences and optimize conversion rates using real-time data through embedded personalization and A/B/n testing capabilities. ## The Evolution of Sitecore's Content Management System Sitecore built its reputation on the Sitecore Experience Platform (XP). The comprehensive DXP integrates content management, marketing automation, customer data, and analytics. Customers could also opt for the CMS-only version with Sitecore Experience Manager (XM). Available as on-premise or managed cloud deployments, XP gave enterprises full control and deep customization. While headless implementations are possible, the platform was designed for integrated, full-stack deployments where content, personalization, and customer insights worked together natively. Sitecore XM offered core CMS functionality for organizations that didn't need the full DXP. In 2022, Sitecore launched XM Cloud, a cloud-native, SaaS CMS built for headless and composable implementations. Unlike XP/XM's managed cloud or on-premises models, XM Cloud offered fully managed SaaS hosting with automatic updates, optimized for modern frameworks such as Next.js. XM Cloud focused purely on content management, while personalization, search, customer data, and digital asset management remained separate products. This gave teams flexibility to build their stack incrementally but required integration work to achieve XP's native unified capabilities. In 2025, Sitecore evolved XM Cloud into SitecoreAI, including entry-level access to capabilities previously sold separately. Organizations now get the CMS foundation with baseline access to Sitecore CDP, Personalize, Search, and digital asset management via Content Hub, with the option to expand to full versions as needs grow. The CMS foundation remains the same headless, composable architecture that powered XM Cloud, but packaged within a comprehensive platform that connects content, data, and AI workflows without requiring separate product purchases. ## Features of SitecoreAI CMS SitecoreAI CMS offers several standout features designed for both marketers and developers. ### Visual Authoring and Instant Publishing SitecoreAI CMS provides an intuitive visual authoring experience with drag-and-drop functionality and instant publishing capabilities. The WYSIWYG editor enables marketers to create and launch content quickly with no developer intervention required. ### Embedded Personalization and A/B/n Testing Built-in personalization and testing capabilities help marketing teams deliver relevant content at scale. By leveraging real-time data and analytics, teams can turn audience insights into tailored experiences that drive engagement and conversion across every channel and device. ### Real-Time Analytics and Insights Teams can access real-time analytics and insights directly within the CMS to understand content performance, user behavior, and campaign effectiveness. This data-driven approach enables marketers to make informed decisions and optimize experiences. ### AI Copilots for Content and Design SitecoreAI provides agentic AI copilots that assist content creators and designers throughout the entire workflow. These AI assistants help generate content ideas, optimize copy, suggest design improvements, and automate repetitive tasks, enabling teams to work faster and smarter without sacrificing quality. ### Multi-Site Management Multi-site management allows enterprises to quickly deploy the Sitecore Pages editor across multiple global regions without complications. This eliminates language barriers and enables consistent content delivery to customers from different cultural backgrounds and markets. ### Content Explorer Tool The Content Explorer tool enables teams to edit content fields and add content to every website in the Sitecore instance, and to access content that the Pages editor doesn't expose. This provides granular control over your content structure and organization across all digital properties. ### GraphQL API SitecoreAI CMS is API-first and leverages GraphQL along with extensive integrations to deliver seamless customer experiences across a variety of channels and devices. This flexible, developer-friendly approach makes it easy to access data without costly obstructions or over-fetching, enabling more efficient application development. ### Self-Service Deployment SitecoreAI CMS is a fully managed self-service deployment platform that automates application deployment without requiring a DevOps engineer. Deployment is automatically configured in the Cloud Portal, reducing technical overhead and accelerating time-to-market for new sites and experiences. ### Cloud Portal Sitecore offers a single, easy-to-access console for all SitecoreAI products and solutions. Authorized team members can manage all products, carry out operations, and build composable experiences from a single location, streamlining platform administration and governance. ## Why Enterprises Should Choose SitecoreAI CMS SitecoreAI CMS gives modern enterprises speed, flexibility, and intelligence in their content operations. Using cutting-edge frontend frameworks, headless architecture, and agentic AI, the platform enables faster time-to-market and more effective digital experiences. Here are some of the benefits: - Composability: SitecoreAI's composable architecture allows enterprises to build their ideal martech stack by selecting individual solutions rather than purchasing a complete suite. This flexibility makes it easier to create a technology environment tailored to your specific business needs while maintaining seamless integration across the platform. However, with entry-level access to personalization, search, and digital asset management, SitecoreAI offers something more than other composable solutions. - Scalability: The SaaS and composable nature of SitecoreAI CMS enables enterprises to scale projects according to business demands. As your brand expands, you can easily add modules and make changes to areas that need enhancement without architectural constraints or costly migrations. - AI-Powered Content Creation: Agentic AI copilots accelerate content creation and optimization, helping teams generate ideas, refine copy, and automate repetitive tasks. This reduces the manual burden on content creators and enables them to focus on strategic, high-impact work. - Intuitive Visual Authoring Experience: Marketers can create and publish content in minutes using the drag-and-drop interface and WYSIWYG editor. Instant publishing capabilities mean no waiting for developer resources or deployment windows. - Built-in Personalization and Testing: Unlike previous versions, where personalization required separate product purchases, SitecoreAI CMS includes built-in personalization and A/B/n testing. This allows marketing teams to deliver targeted experiences and optimize conversion rates without additional integration work. - Developer-Friendly: Developers can work with modern web development frameworks, GitOps workflows, and DevOps best practices to deliver exceptional omnichannel experiences. The platform's headless architecture and GraphQL support provide the flexibility development teams need. - Marketer-Friendly: For marketers, SitecoreAI CMS makes it seamless to manage and deliver quality content across multiple digital channels while maintaining an intuitive workflow. - Enterprise-Grade Reliability: Cloud-native scalability keeps sites fast, secure, and resilient with enterprise-grade performance and built-in reliability. Centralized governance and brand control ensure consistency across global operations without sacrificing speed. - Cost Savings & Reduced IT Reliance: SitecoreAI CMS reduces operational costs, risks, and reliance on IT by eliminating the need for manual software updates, hardware maintenance, and security patches. Automatic updates and reduced downtime help enterprises save money and focus on revenue-generating tasks rather than infrastructure management. - Increased Speed to Market: The development process is simplified through highly customizable options, headless capabilities, reusable components, AI assistance, and cutting-edge tools. As a result, enterprises can launch campaigns and experiences faster than ever before. ## How Point B Increased Engagement 212% After Migrating to Sitecore When management consulting firm Point B needed to redesign their website, they saw an opportunity to solve a bigger problem: fragmented systems that made content management inefficient and personalization nearly impossible. Oshyn helped them migrate to Sitecore XM Cloud and build a composable solution with Sitecore Personalize, CDP, and Search. Point B saw a 212% increase in engagement, with visitors spending twice as long on site and viewing significantly more pages per session. The marketing team gained the flexibility to create content faster and the tools to personalize experiences at scale. Now with SitecoreAI, Point B will be able to accelerate content creation even further, automate personalization decisions based on real-time visitor data, and use AI-powered insights to identify high-value content opportunities their team would have missed manually. Whether you're migrating from XP/XM, another CMS, or DXP or implementing SitecoreAI from scratch, working with an experienced partner makes the difference between a smooth transformation and a stalled project. Oshyn is a certified Sitecore partner with a track record of successful migrations, composable implementations, and ongoing platform optimization. Contact us to see how we can support your Sitecore needs. ![SaaS cloud platform](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2023-04-What-is-XM-Cloud/blog_thumb_cloud-platform.jpg?rev=ab43cae3c7c84e01b3afe2d0f6f3ee44) ![SaaS cloud platform](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2023-04-What-is-XM-Cloud/blog_hero_cloud-platform.jpg?rev=67705bdb7c5c43f68503c1da6e63ad4f) (Now SitecoreAI CMS) What is Sitecore XM Cloud? Sitecore XM Cloud is a modern SaaS solution with a headless CMS architecture. It allows marketing and development teams to build and distribute quality content and digital experiences across multiple channels. ![Hub for Sitecore Content](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/blog_thumb_hub.jpg?rev=81ff04f3e26148e580f4d280eae3200d) ![Hub for Sitecore Content](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/blog_thumb_hub.jpg?rev=81ff04f3e26148e580f4d280eae3200d) ![Hub for Sitecore Content](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/blog_thumb_hub.jpg?rev=81ff04f3e26148e580f4d280eae3200d) What is Sitecore Content Hub? Content is a crucial element of any marketing team, but unfortunately it’s scattered all over the place—across multiple disparate technologies, departments, and marketing channels. That makes it challenging to plan, share, and effectively control the entire information flow. Sitecore Content Hub is a central channel that helps enterprises address this challenge by providing you with complete visibility into all of your digital media files. It integrates functionalities such as digital asset management, marketing resource management, product content management, digital rights management, and content marketing under one platform. With Sitecore Content Hub, marketing teams can align their workflows and collaborate more effectively without silos. This article introduces Sitecore Content Hub and details how it can help your enterprise manage content more efficiently. ## What is Sitecore Content Hub? Before we get too deep into Sitecore Content Hub, let’s define what a “content hub” is. In most enterprises, content is scattered across different departments and different workstreams and workflows, which leads to teams storing content in various formats and locations, derailing every effort of unifying content. A content hub is the answer. A content hub acts as a centralized base for all your enterprise content. As it offers a clear, intuitive 360° view of the enterprise, it streamlines and simplifies the marketer’s job, maximizing the chances of omnichannel interaction and engagement. Sitecore Content Hub takes the main premise of the content hub and supercharges it. Sitecore Content Hub enables marketers to manage their entire content lifecycle in one place. The platform enables marketers to: - Plan - Create - Strategize - Measuring - Optimizing - Distributing All in all, Sitecore Content Hub allows the entire marketing department to work in synergy, not isolated in silos. ### Why Enterprises Need Sitecore Content Hub - Enterprises need a streamlined way of strategizing, planning and approving content across all channels while managing these processes granularly. - Global companies require a unified platform to prevent time, energy, and resources from going to waste while workers create, review, and approve digital content. - Enterprise workers require a platform that enables them to work together and understand what each person is doing so things don’t happen in a vacuum. - Marketers need a clear understanding of what content is working and what isn’t to strategize and plan for future projects. ### What Problems Does Content Hub Solve for Enterprise Marketing Teams? - Unclear processes and lack of strategizing and orchestration across multiple channels - Slow content creation and publishing processes - Lack of understanding of how content performs - Unmanaged content processes and workflows - Siloed teams ### Who Can Benefit from Sitecore Content Hub? - Marketing Operations - Content Marketers - Content Creator - Ecommerce Managers - IT Teams ## The Anatomy of Sitecore Content Hub Content Hub is a unified platform composed of different services working together to provide a cohesive experience for content teams. Let’s take a closer look at the parts that form the Sitecore Content Hub: ![Content Hub Modules diagram](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/content-hub-modules.png?rev=104b800034134f6b88bd92bf0c13e16f) | Sitecore Content Hub Service | How It Helps Enterprises? | Why Enterprises Need It? | | --- | --- | --- | | Sitecore DAM (Digital Asset Management) Sitecore DAM is more than just basic asset storage. It handles complicated digital asset management scenarios, including metadata, security, and DRM. | Sitecore DAM streamlines the storage, management, distribution, and control of digital assets and content. | Manage every kind of digital asset and file type. Reduce time to locate and share assets. Tag content using ML-assisted algorithms. Preview files in context. Enforce digital rights management. | | Sitecore CMP (Content Marketing Platform) Sitecore CMP helps plan content, assign resources, collaborate, review, and approve content pieces for publication. | Sitecore CMP™ makes it easy for digital marketing teams to strategize, plan, create, and publish digital content. | Plan, manage and collaborate on digital strategy. Speed up content creation and orchestration. Optimize content usage and distribution. Make content visible and make governance possible. | | Sitecore PCM (Product Content Management) Product Content Management stores product information such as descriptions, benefits, translated content, and media. | Sitecore PCM helps global brands gain visibility over all their product content. | Centralize and automate the management and maintenance of product-related content. Create relationships between products and content items. | | Sitecore MRM (Marketing Resource Management) Sitecore MRM supports and measures marketing operations. From strategic planning to project management and analytics. | Sitecore MRM aids enterprises in managing, budgeting, and orchestrating every phase of a marketing project. | Plan and execute omnichannel marketing campaigns that span different countries and brands. Enable collaboration and approval between teams. | | Sitecore W2P (Web-to-Print) Sitecore W2P creates, controls, and centralizes the creation of printable materials. | Sitecore W2P enables self-service and automation of collateral creation. | Generate custom printable content. Enforce compliance and brand guidelines inside and outside of the organization. | ## Business Benefits of Sitecore Content Hub ### Improved Collaboration Enterprise project managers require a platform that connects disparate teams and merges together to foster collaboration even in the fast-paced enterprise environment. Sitecore Content Hub offers companies the tools they need to support project managers and marketers as well as insights to keep their KPIs in check. ### Maximum Customization Sitecore Content Hub has a can-do attitude toward integrations. The platform makes it simple to integrate with other third parties via APIs like Sitecore connect. In fact, the Content Hub supports out-of-the-box integrations with other marketing platforms such as ERPs, CMSs, and ecommerce engines for maximum customization and a best-of-breed approach. ### Seamless Planning Sitecore Content Hub enables marketers to plan their campaigns in any way that makes sense to their business. Using Content Hub, marketers can plan their digital content production and publication regardless of the channel due to its omnichannel capabilities. ### Better Content Authoring Content hub enables content authors to collaborate with content editors and marketers to review, annotate, and comment on content seamlessly. Content teams can author content directly on Sitecore or simply copy and paste it from other platforms for maximum compatibility. ### Personalized Content Delivery Content Hub enables an enterprise marketing team to edit and publish personalized experiences to different audiences granularly. Content Hub enables global brands and enterprises to create digital experiences for different audiences and user types from a single platform while also measuring their performance. ## Prevent a Content Crisis With Sitecore Content Hub Enterprises need to be adept at managing content and digital assets, and effective management of information is no longer an IT concern. Instead, it’s a company-wide worry and marketing teams need to be ready to step up and help manage the assets they use day in day out. Oshyn is a certified Sitecore Partner with all the experience and tools to help enterprises make the most of their content marketing efforts. We help companies reap the maximum benefits of their Sitecore implementation while realizing the full potential of their marketing efforts and the value of their content. We enable enterprises to leverage a CX strategy, implement granular personalization and omnichannel marketing initiatives.  Read more about our Sitecore expertise here: Sitecore Development and Integration. ![Hub for Sitecore Content](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/blog_thumb_hub.jpg?rev=81ff04f3e26148e580f4d280eae3200d) ![Hub for Sitecore Content](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/blog_thumb_hub.jpg?rev=81ff04f3e26148e580f4d280eae3200d) ![Hub for Sitecore Content](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/blog_hero_hub.jpg?rev=aa8f5a9d761346319d678320a5e8dfa1) What is Sitecore Content Hub? Content Hub is Sitecore’s AI-enabled digital asset management platform. It includes AI image tagging and a 360-degree view of all your assets in one, centralized place. ![Digital experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-02-What-is-Sitecore-Experience-Platform/blog_thumb_digital-experience.jpg?rev=781a2271462c4c6e9e153f9b0d61ad01) ![Digital experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-02-What-is-Sitecore-Experience-Platform/blog_thumb_digital-experience.jpg?rev=781a2271462c4c6e9e153f9b0d61ad01) ![Digital experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-02-What-is-Sitecore-Experience-Platform/blog_thumb_digital-experience.jpg?rev=781a2271462c4c6e9e153f9b0d61ad01) What Is Sitecore Experience Platform? Sitecore Experience Platform (XP) is a comprehensive solution for delivering modern, seamless digital experiences across multiple channels. It’s the perfect platform for companies that want to access advanced features like multi-site management, omnichannel support, multi-language content, and others. Enterprises are continually on the lookout for technologies that can improve their operations and online brand presence. In a 2020 Gartner survey on Marketing Technology, 59% of respondents report a preference for an integrated suite approach to Martech, where they can rely primarily on a single vendor to offer a variety of integrated features. This article will delve into the Sitecore Experience Platform, its features, and enterprise benefits. ## Introduction to Sitecore Experience Platform (XP) Sitecore Experience Platform empowers marketers with digital marketing tools that offer a comprehensive view of customer data, machine learning insights, and tools for personalizing customer experiences across multiple channels. It puts personalized content at the center of website and portal experiences, enabling you to create a truly personalized online experience. Most marketers have to deal with a humongous amount of data. It is only natural to have a platform to help sort through, manage, and tailor this data to meet the needs of each customer. Similarly, brands require content management tools that are scalable across multiple sites and languages. Sitecore XP offers several essential functionalities such as multilingual content, enterprise-class search, multi-site management, headless content management , and omnichannel support that’s powerful enough to cater to developer and marketer needs. It’s no wonder that 30% of the Fortune 100 companies use the platform to build ultra-personalized web experiences around the globe. ### Why Enterprises Need Sitecore Experience Platform With Sitecore, you can provide a multichannel experience that drives unprecedented revenue growth and customer loyalty. Consequently, you can deliver your products, articles, promotions, images, emails, push notifications, or SMS messages at just the right time for your customers. Having a disjointed and siloed digital marketing infrastructure for your enterprise is problematic. The following drawbacks can result from using siloed systems to manage content and interact with customers: - Content duplication: Having the same content on two channels requires two times the effort without proper integration. - Incomplete data: Your future decisions depend on the data you collect on customer interactions. You get an incomplete picture of the customer journey if you don’t aggregate all of your customer interaction data in one place. It’s also expensive and challenging to analyze data from disparate sources. - Inconsistent brand and customer experience: If your website, mobile site, and online store all use different content management systems, they will all likely look different and have distinct interfaces. This complicates the customer experience since people interact with brands via multiple channels before becoming customers. When people switch between channels, you lose them if you don’t provide a consistent experience. ### A Closer Look at the Features of Sitecore XP Sitecore XP comprises a comprehensive list of essential features to marketing teams. Some of these features include: - Sitecore AI: With Automated Personalization, you can gain insights from consumers’ past interactions with your site. You can enhance your website’s personalization experience using Sitecore AI. - Sitecore Cortex: This is the machine learning (ML) engine within Sitecore. Using Corex, Sitecore DXP users can analyze any data in the DXP, including their own and data from third parties. The solution provides intelligent insights to help marketers make smarter, more informed decisions. - Enhanced editing experience: Easy-to-use editor for faster authoring with analytics that provides in-depth insight in real-time. - Sitecore Experience Database: Big data repository for tracking all user behavior, activity, and traffic. This tool helps to eliminate data silos by aggregating all customer interaction data for better insight. - Marketing automation: This feature enables you to automate online campaigns within Sitecore. With it, you can streamline manual marketing tasks and automate customer journeys. Additionally, it offers an intuitive drag-and-drop interface that allows you to perform several marketing tasks. - Sitecore Experience Profile: This feature tracks each contact’s lifetime interaction with your brand. It is a database you can use to track your website visitors and contacts, even without knowing their names. - Sitecore JavaScript Services: This SDK makes it possible to build full-featured Sitecore applications using modern JavaScript frontend frameworks and libraries like React, Vue, and Angular. - Experience Optimization: This feature enables you to test different content variants that can help you determine which pages, elements, and components are the most effective. With the test results, you can quickly assess the content that works best with your audience. By using this, you can create more effective campaigns. - Path Analyzer: It helps you create an interactive map that demonstrates the sequential paths contacts take as they explore your site. You can use this to track how users navigate your website, digital assets, and campaigns so you can determine what they are doing and what path they take. ## Benefits of Sitecore Experience Platform for Enterprise Marketing Teams Some of the key enterprise benefits of Sitecore XP include: ### Holistic View Into Customer Interactions and Insights With the death of third-party cookies looming, marketers must start prioritizing first-party data to better understand their customers. Consumers navigate and interact through each page on a website throughout their journey. Identifying trends and patterns during these interactions is crucial to effectively measuring and driving marketing success. Being the most reliable data available to marketers, enterprises can leverage these first-party data and interactions to provide personalized messaging and offers for their customers. Sitecore XP collects and combines customer data and engagements in real-time across all campaign sources using AI, analytics, and marketing automation capabilities to deliver actionable and insightful insights in real-time to drive effectiveness. ### Trend and Pattern Identification Made Simpler and Faster Businesses should tailor their content to suit each user by analyzing and identifying their patterns and trends. That’s why personalization features prominently in the digital experience platforms of many enterprises today. And yet, 63% of digital marketers in a 2021 Gartner survey say personalization is still a struggle, and only 17% use AI and ML across the board. With Sitecore AI, enterprises can leverage a top-notch solution to detect visitor trends, segment customers, and customize content and pages to deliver personalized experiences for each customer. ### Better Marketing Campaigns Marketing campaigns offer the most effective approach to reaching customers and identifying leads. They are strategic and organized efforts to promote or gather feedback for your brand, product, or service across several digital touch points. With Sitecore Marketing Automation, you can leverage a drag and drop functionality to effortlessly set up and facilitate automated marketing campaigns and map out interactions and triggers. Additionally, you can evaluate and segment contacts, identify demographics, and detect contact devices and online behavior. ### Enhanced Web Experiences With your page layouts, images, and content, it’s crucial to continually optimize their performance to help you reach the largest audience possible. Sitecore XP helps continuously optimize digital experiences using ML, testing, analytics, and optimization techniques. You can consistently improve your site rather than changing everything at once periodically. ### Global Content Distribution for Diverse Audiences It can be challenging to manage several multinational websites. Sitecore XP lets you build websites for multiple regions and translate content into several languages to reach users worldwide regardless of their cultural background. ### Omnichannel Delivery Modern consumers now access sites across several channels. In light of these, enterprises have to create and deliver content for all these channels. Sitecore XP offers a broad range of capabilities to deliver highly personalized, omnichannel digital experiences to customers on several digital channels like social media, mobile, web, AR/VR, and IoT devices. ## Deliver Enthralling Digital Experiences With Sitecore XP Upgrading to a modern digital experience platform boosts sales and improves customer satisfaction. Even though content delivery is a core part of digital marketing, there’s still so much more to it. Most marketers have access to copious amounts of data and wish to do much more to facilitate better customers’ experiences. Sitecore Experience Platform is a comprehensive platform with several digital marketing tools and features to enhance and personalize experiences across channels. Oshyn is a certified Sitecore Partner equipped with all the tools enterprises need to maximize their content marketing efforts. Our team of Sitecore experts helps companies maximize the value of their marketing efforts and content by implementing Sitecore. We help organizations leverage customer experience strategies, implement granular personalization initiatives, and achieve omnichannel marketing success. Want to find out more about Sitecore? Check out Oshyn’s approach to Sitecore development. ![Digital experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-02-What-is-Sitecore-Experience-Platform/blog_thumb_digital-experience.jpg?rev=781a2271462c4c6e9e153f9b0d61ad01) ![Digital experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-02-What-is-Sitecore-Experience-Platform/blog_thumb_digital-experience.jpg?rev=781a2271462c4c6e9e153f9b0d61ad01) ![Digital experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-02-What-is-Sitecore-Experience-Platform/blog_hero_digital-experience-platform.jpg?rev=e80bceb0197a444a9ce52e9d430f5303) What is Sitecore Experience Platform®? Sitecore Experience Platform (XP) gives marketers a comprehensive suite of digital marketing tools, a holistic customer data platform, and machine learning-powered insights to enable the creation of personalized customer experiences. ![Team working on a Sitecore Tech Audit](https://media2.oshyn.com/-/media/Oshyn/Sitecore-Services/Tech-Audit/hero_sc_service_tech-audit.jpg?rev=aaf2b6edf6ba41bc8b9b0752e96ad5c7) ![Laptop with Sitecore XM on screen](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Experience-Manager/blog_thumb_xm.jpg?rev=45eb7bd0cba04b9ca4c12784417627c5) ![Laptop with Sitecore XM on screen](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Experience-Manager/blog_thumb_xm.jpg?rev=45eb7bd0cba04b9ca4c12784417627c5) What is Sitecore Experience Manager? Sitecore Experience Manager (XM) is an omnichannel content management system that can help businesses attract, convert, and retain customers. As an enterprise-grade CMS with rich features and capabilities, Sitecore XM enables companies to create, manage, and deliver content across channels and devices. In this article, we’ll explain more about Sitecore XM, including its features and benefits, as well as how it differs from other Sitecore tools such as Sitecore XP and XM Cloud.  ## What’s Included in Sitecore XM? Sitecore XM is part of the Sitecore Platform DXP set of solutions, which offers an integrated and cohesive full-suite technology platform that can be hosted on-premises and provides complete architectural control for businesses.  Sitecore XM is an enterprise-grade CMS that offers the functionality companies need to create, edit, manage, and deliver content and enables companies to leverage additional features, including simple personalization and forms.  Additionally, the CMS can be integrated with other tools in the marketing stack, including CRM, e-commerce system, CDP, ECM, social media tools, ERP, DAM, language translation service, and others. ## Sitecore XM vs Sitecore XP Another solution in the platform DXP offered by Sitecore is Sitecore Experience Platform (XP). Sitecore XP is a digital experience platform (DXP) that gives enterprises all of the features they need to manage their marketing needs in one complete solution. Sitecore XM is one of the core offerings in Sitecore XP. Whereas Sitecore XP offers a complete suite of tools that marketers might need in one platform, including features such as marketing automation, personalization, and analytics, Sitecore XM is a streamlined version of XP that provides only the CMS. Enterprises won’t have access to features such as Experience Explorer, Campaign Creator, Content Testing, Email Experience Manager, Experience Analytics, Experience Profile, List Manager, Path Analyzer, Segmentation, Federated Experience Manager, and Marketing Automation.  Most brands that choose Sitecore XP won't use all its features. As such, the streamlined version of the CMS found with Sitecore XM reduces the overhead and infrastructure costs associated with using the more robust DXP.  ## Sitecore XM vs XM Cloud Sitecore XM Cloud is the evolution of Sitecore XM. XM Cloud is a modern SaaS solution with a headless CMS architecture. Marketing and development teams can use it to build and distribute content and digital experiences across multiple channels while enabling quicker time-to-market. Whereas Sitecore XM is a platform-as-a-service (PaaS) offering meant to be installed on-premises, XM Cloud is a cloud-native solution. Sitecore XM can be hosted on a private cloud or using Sitecore’s Managed Cloud services. However, XM Cloud is a complete SaaS offering allowing businesses to leverage the benefits of increased scalability and improved time to market, with upgrades and maintenance handled by Sitecore.  Additionally, XM Cloud enables businesses to embrace composability. They can purchase only the solutions that make sense for their company and combine them into a best-of-breed stack while getting the performance benefits of a headless website. ## Key Features of Sitecore XM Some of the key features of Sitecore XM include the following:  - Experience Editor: Marketers have the simplicity and flexibility of drag-and-drop templates, WYSIWYG editor, and visual previews that let you edit webpage elements such as images, text, buttons, links, and other content. A streamlined content authoring experience allows them to build web pages and experiences quickly and easily. - Forms: This user-friendly feature allows you to create interactive forms and collect visitor data. Additionally, you can export form data, apply validation rules to the form, style it as you wish, and generate reports on their submission. - Multisite and Multilingual Functionality: Global organizations can create, manage, and deliver content across multiple websites, languages, and locations. - Headless Delivery: Sitecore XM allows businesses to improve site performance and adopt new front-end frameworks with modern headless architecture. - Sitecore Publishing Service: This service lets marketers speed up the time it takes to publish large volumes of content. It also increases throughput and enhances the user experience.  - Sitecore Experience Accelerator (SXA): This is a user-friendly interface that non-content authors can use to manage the site. At the same time, developers work on the underlying components and data templates, enabling faster deployment of your sites. - AI-powered Analytics: Content teams can collect customer interaction data and generate actionable insights with AI-powered analytics and optimization. - Data Exchange Framework: This tool allows you to import and integrate data, such as content and analytics, from third-party apps into Sitecore. - Search: Sitecore provides scalable and flexible search options, including Azure, Lucene, and Solr. Additionally, Sitecore Search can be integrated using a composable approach. - Active Directory: This service allows you to integrate domain users and groups into Sitecore. - Sitecore JavaScript Services: This provides React, Angular, and Vue-based headless JS applications built with Sitecore. Marketers can then deliver omnichannel content to all devices. - Sitecore Mobile API for Xamarin: This framework uses Portable Class Library (PCL) to enable developers to work with content items and fields. That way, developers can serve content from Sitecore through mobile apps. ## Benefits of Sitecore XM Enterprises should consider several criteria when selecting a new CMS. Sitecore XM offers many essential benefits that allow businesses to deliver modern, optimized, and personalized experiences across all digital channels. There are a number of reasons that enterprises choose Sitecore XM as their CMS including: - Omnichannel content delivery: Customers consume content from several channels. For enterprises to meet the demands of these channels, they need to deliver omnichannel content automatically to each customer’s device by writing once and publishing it across multiple channels through a headless CMS. - Multiple hosting options: Enterprises can leverage several options to deploy sites on Sitecore. They can deploy on-prem, in the cloud, or through Sitecore’s Managed Cloud services. - Centralized content and website management: Enterprises using Sitecore XM can centrally manage and monitor multiple websites, sharing content, presentations, and modules seamlessly.  - Higher global reach: With the feature for multilingual content delivery, enterprises can provide customers with their preferred language regardless of the device or channel they use. - Faster content search: Brands want to ensure that visitors can easily find relevant content on their site. With Sitecore XM, enterprises can leverage a user-friendly search engine that provides a seamless content search for visitors and authors.  - Faster time-to-market: Enterprises can significantly reduce development time using a Docker-based workflow and Sitecore Containers. - Higher customer loyalty and retention: With personalization features on Sitecore XM, enterprises can enable better engagement, increase conversions, and enhance the user experience by delivering targeted and relevant content to visitors. - Mobile-friendly: Enterprises can detect and optimize content automatically for mobile devices. In addition, Geo IP detection allows them to personalize content according to visitor location. - Faster campaign rollouts: Companies can accelerate website production and reuse components, layouts, and templates across multiple sites. ## Sitecore XM: Enterprise-level Personalized Digital Experiences Sitecore XM enables enterprises to deliver top-notch digital experiences to their customers. With this CMS, you can provide personalized experiences and functionalities to enhance content creation and delivery. Before implementing Sitecore XM, you should know how to choose the right Sitecore partner. Oshyn is a certified Sitecore Partner with extensive expertise in implementing and upgrading Sitecore XM and other Sitecore solutions. Additionally, we can offer guidance on newer composable Sitecore tools such as XM Cloud, Sitecore Search, and CDP.  Are you wondering if Sitecore XM is the right choice for you or if you might need to consider moving to a SaaS solution instead? Learn more about Sitecore XM Cloud and Sitecore’s composable offerings in our ebook: Your Guide to Sitecore XM Cloud. ![Laptop with Sitecore XM on screen](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Experience-Manager/blog_thumb_xm.jpg?rev=45eb7bd0cba04b9ca4c12784417627c5) ![Laptop with Sitecore XM on screen](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Experience-Manager/blog_thumb_xm.jpg?rev=45eb7bd0cba04b9ca4c12784417627c5) ![Laptop with Sitecore XM on screen](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Experience-Manager/blog_hero_sitecore-xm.jpg?rev=7f1ffb7c9e744e5fb85c9218eb71622d) What is Sitecore Experience Manager®? Sitecore Experience Manager (XM) is a fully-fledged CMS with WYSIWYG editing, web forms, as well as multi-site and multilingual capabilities. ![Sitecore Search](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-11-What-is-Sitecore-Search/blog_hero_sitecore-search.jpg?rev=96d33f08602f495594bb8ccdf81d630b) ![Sitecore Search](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-11-What-is-Sitecore-Search/blog_thumb_sitecore-search.jpg?rev=31753c5e0b4249ee958551fa0023c2a6) What Is Sitecore Search? Sitecore Search is an AI-powered search engine that provides customers with personalized search results. According to Statista, almost 30% of all global web traffic is generated through online search, making it a vital aspect of customer buying. As a global leader in digital experience management, Sitecore has made several acquisitions to help provide the best possible digital experience for businesses and customers. One of those was acquiring the AI-Powered digital search platform, Reflektion in 2021. The goal when Reflektion was acquired was to help marketers solve the problem of information overload, a characteristic of traditional search solutions, which makes it difficult for customers to select the right product. Now they have accomplished that with the unveiling of Sitecore Search. We’ll explain more about Sitecore Search, what it means for the ever-evolving digital experience, and what will happen to previous search integrations such as Coveo. ## Sitecore Search: What it is and How it Works Sitecore Search is an AI-Powered search tool that predicts search intent and displays individualized results to deliver a personalized search experience. Sitecore Search offers the best search experience for customers. It enables companies using Sitecore to engage, educate, and empower shoppers to make faster purchase decisions - increasing customer confidence, long-term revenue, and overall customer satisfaction and loyalty. Announced at Sitecore Symposium 2022, Sitecore Search will enable customers to discover hyper-relevant content, no matter what content type is required, from text to video. It leverages “predictive, type-ahead capabilities that help users find results faster and an AI engine that amplifies specific content based on strategic business objectives or in response to customer feedback.” Currently, personalized search for Sitecore is provided via an integration with Coveo, which offers native indexing capabilities and out-of-the-box search controls as part of the platform digital experience platform, Sitecore XP. Read More: Sitecore DXP: What Lies Ahead for Sitecore Customers? ## Coveo: Advanced Personalized Search for Sitecore and its Benefits Coveo for Sitecore offers advanced Search and relevance to improve personalized Search within Sitecore sites. Coveo empowers you with self-learning AI-powered search, personalization, and recommendations. By integrating personalization and Search together, companies can offer the most valuable information based on visitor preferences while still being able to increase visibility for promoted site content or products. Coveo’s key benefits include the following: - More Customer Conversion Coveo for Sitecore analyzes trends, shapes search result weighting and predicts what content will be most relevant to each visitor by automatically learning the many patterns visitors take to access information. Coveo for Sitecore considers all behavior and blends business logic with ML. - Fully Integrated Coveo for Sitecore is completely integrated with Sitecore XP and works out-of-the-box with Sitecore xDB, experience editor, and many more. Since the Coveo command center is located inside the dashboard, the seamless integration results in quick implementation and an exponential increase in the impact of Sitecore sites. - Empower Teams to be More Agile The more you integrate systems into your martech stack, the more efficient your team will become since they can operate under a single interface. With high-end box usage analytics, machine learning, and AI built-in, Coveo enables teams to quickly get up and running with powerful search analytics that can help identify content gaps and dead ends for content. Search intent data can be integrated with experience analytics to get closer to a 360-degree view of the customer. - Accelerate Marketing Organization Growth For marketing teams, the need to assess, brainstorm, and produce content combined with the manual delivery of personalization can lead to bottlenecks and hinder growth. Marketing teams can reduce the time to value for and lower infrastructure management costs by integrating the features of Sitecore and Coveo to capture real-time deep consumer insights while also utilizing AI/ML to discover visitor trends and needs. This frees up funds that can be used for expansion. Due to the importance of Search in today’s customer experience, incorporating sophisticated search features can drastically lower friction for users and help them find information. Companies can offer personalized search-to-conversion experiences with Coveo for Sitecore and convert the most valuable site visitors into customers. ## Sitecore Search Features While Coveo for Sitecore will remain highly relevant for those using Sitecore XP, companies utilizing the legacy Sitecore solution will alternatively be able to use Sitecore Search, which comes with several out-of-the-box features. Additionally, those opting to embrace Sitecore’s composable DXP solution will also be able to leverage the power of Sitecore Search. - Fast Search: You can suggest valuable content as visitors type and observe the visitor’s journey in real-time within milliseconds. - Content Elevation: Sitecore Search allows you to understand and act upon each visitors’ intent through AI and context-aware rules in real time. - Controlled Experience: Sitecore Search is equipped with rich APIs and components that allow developers to seamlessly integrate content search, guided navigation, and promotion into any site. - Deep Content Insights: With Sitecore Search, you can go beyond URLs and clicks to measure customer engagement with themes and keywords across your content. - Easy Implementation: You can easily create a search experience across multiple numbers of digital assets, which you can organize and optimize specifically for your audience. - Multilingual Management: Sitecore Search makes it easy to include many languages in your search to simplify management and global relevance. ## Why Enterprise Companies Are Choosing Sitecore Search Sitecore Search enables businesses to deliver a unique personalized search and purchase experience for their customers. - Easy-to-find Content: Sitecore Search enables companies to customize how content is matched, sorted, and promoted to mirror the particular needs of your search experience. - Increased Visitor Engagement: The goal of every company that wants to grow and drive sales is increased visitor engagement on the company site. With Sitecore Search, companies can curate AI-based rules to improve specific content based on business goals or in response to customer feedback. This will, in turn, increase visitors’ engagement on the website. - Display Results Fast: Human attention spans are shorter than ever. Therefore, even a slow search results display could send a visitor and potential customer away. With Sitecore Search, companies can provide visitors with super fast predictive, type-ahead Search, all backed by an out-of-the-box AI-assisted personalization tool. ## Navigate the Latest Sitecore Product Offerings With the Help of Oshyn Sitecore consistently works toward providing the best digital experience for customers through numerous upgrades, incorporations, and acquisitions. The latest, Sitecore Search, empowers companies to offer the best-personalized search experience for customers on Sitecore sites, helping them reach their goals. However, these latest product announcements may leave companies wondering whether to stick with their existing Sitecore XP, a complete digital experience platform, or embrace Sitecore’s composable DXP and everything that comes with it. As Sitecore opts for solutions like Sitecore Search, Sitecore XM, and others, it could mean a complete overhaul of existing Sitecore infrastructure to move towards composability. Oshyn is a certified Sitecore partner with years of experience working with Sitecore and is keenly attuned to market shifts and the latest Sitecore products. If you’re currently embracing a migration toward Sitecore XP or wondering if you need to cancel your current plans and pivot toward a composable DXP option, there’s no need to panic. With our vast amount of Sitecore services and expertise, we can help you figure out how to incorporate Sitecore Search and navigate the latest products from Sitecore. Check out our Sitecore Development and Integration services to learn more about Oshyn’s Sitecore expertise. ![Sitecore Search](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-11-What-is-Sitecore-Search/blog_thumb_sitecore-search.jpg?rev=31753c5e0b4249ee958551fa0023c2a6) ![Sitecore Search](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-11-What-is-Sitecore-Search/blog_hero_sitecore-search.jpg?rev=96d33f08602f495594bb8ccdf81d630b) What is Sitecore Search? Sitecore Search is an AI-Powered search tool that predicts search intent and displays individualized results to deliver a personalized search experience. ![People making a connection with their fingers](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-12-What-is-Sitecore-Connect/blog_hero_connection.jpg?rev=bdbb469f59e643af93a1e77c058378e2) ![People making a connection with their fingers](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-12-What-is-Sitecore-Connect/blog_thumb_connection.jpg?rev=04b7be455921415b824d82c4de5f10a3) What is Sitecore Connect? Sitecore Connect enables companies to connect Sitecore products to their existing tech infrastructures. The low-code/no-code interface offers a drag-and-drop UI with over 1,000 planned connectors to streamline integrations. Another of the latest product offerings from Sitecore announced at Sitecore Symposium 2022, Sitecore Connect, will form part of the latest composable DXP options from Sitecore. In this article, we’ll explain more about Connect, how integrations within Sitecore are currently handled, and what this could mean for the platform’s future. ## Sitecore Connect and Connectors Explained Sitecore Connect offers a high-end low-code interface that allows you to connect Sitecore products to your existing tech stacks. This is useful in composable architecture because composition means you are not integrating a single product, but a group of products working together. For instance, integrating your composable DXP with a CRM system like Salesforce may require you to use a different CDP, and so on. This process is made seamless by using a high-tech solution like Sitecore connect. SItecore connect integrates all these products together using a drag-and-drop UI with a library of connectors. Sitecore provides out-of-the-box connections for top martech platforms, with more than 1,000 expected soon. ### Benefits of Sitecore Connect - Ease of use - It is based on a leading Integration Platform as a Service (IPaaS) known as Workato. - It allows Sitecore products to connect to other parts of your existing ecosystem. ### Sitecore Connectors & Integrations While Sitecore Connect will eventually streamline the entire integration process even further, Sitecore already offers what are known as Sitecore Connectors. These prepackaged integration products can immediately deliver out-of-the-box functionality, allowing businesses to quickly get more out of their integrations. Connectors include a blueprint that tells integrations how to deliver data and functionality to Sitecore. These integrations aren’t for one-time or duct tape solutions but can be reused and upgraded. ## Sitecore Connect for Microsoft Dynamics 365 CRM Sitecore Connect for Microsoft Dynamics 365 CRM increases the reach and strength of both Sitecore Experience Platform (XP) and Dynamics 365 with a bidirectional audience and campaign data exchange. With Sitecore Connect for Microsoft Dynamics 365 CRM, you can improve Sitecore XP profiles with information obtained from Dynamics CRM to promote faster segmentation, personalization, and campaigns. It also helps you improve customer profiles in CRM for higher conversion rates and improved sales results. Another benefit is that you can save time and resources by removing the manual upload and download of spreadsheets - and difficult, expensive integration projects. Sitecore Connect for Dynamics 365 CRM provides access to more comprehensive customer data, which results in more sales, faster time to revenue, and fewer expenses. ### Key Features - Platform Unification:You can integrate Sitecore XP contact and campaign data with Dynamics 365 Sales and Dynamics 365 Marketing. - Increased Personalization:Offering personalized experiences to customers is one of the best ways to increase customer satisfaction and retention. With Sitecore Connect for Microsoft Dynamics 365 CRM, you can personalize digital experiences and audiences based on Dynamics CRM marketing lists. - Campaign Expansion:You can introduce Dynamic CRM campaigns into Sitecore Campaigns. - Marketing Database Growth:It enables you to synchronize and augment Dynamics CRM contacts and marketing lists with contact info in Sitecore XP. ## Sitecore Connect for Salesforce Sitecore and Salesforce enable you to deliver connected omnichannel experiences that drive long-lasting customer relationships. With Sitecore Connect for Salesforce, you can personalize the experience and combine Sitecore with Salesforce CRM or Salesforce Marketing Cloud. ### Key Features - Unified Data: You can build a single view or insights of your customers by integrating data from any source and making it actionable. Sitecore’s content and customer data are easily accessible within Marketing Cloud, which can be used by Journey Builder and Email Studio users. - Get to Market Faster: You can seamlessly drag and drop content between Sitecore and Salesforce Marketing Cloud apps. You can also enjoy seamless continuous data interchange between DAM, CMS, CRM, and marketing platforms. You also get one-to-one personalization at scale with speed and agility. - Easy Integration:When you connect the leaders in DAM, web CMS, marketing cloud, and CRM platforms, you can seamlessly integrate content with marketing, web behavior, and CRM data to bring intelligently connected and omnichannel experiences that scale. ## Sitecore Connect for Content Hub The Sitecore Connect for Content Hub connector allows you to integrate Content Hub into Sitecore Experience Platform (XP) in many ways. The connector has a Content Marketing Platform (CMP) and a Digital Asset Management (DAM) module. ### Key Features - Work with Sitecore Content Hub Directly: The Sitecore CMP section allows you to work with content created in Sitecore Content Hub directly in Sitecore. That content is automatically generated and updated when changes are made in Content Hub. - Browse Search:With the Sitecore DAM section, you can browse and input digital assets from Sitecore DAM directly from within Sitecore’s Content and Experience editing. ## Oshyn: Helping You Get Started with Sitecore Connect and Other Sitecore Products A composable DXP helps to deliver an agile, customizable, easy-to-use platform. It allows companies to choose the best out-of-the-box tools to include in their tech stack. Sitecore Connect and Connectors make things much more accessible by enabling companies to integrate Sitecore products with their existing tech stack. The result of this is a well-improved and optimized digital experience for customers. Navigating the enormous ecosystem of Sitecore products, especially with their latest acquisitions and product unveilings, can seem overwhelming. Should you go the composable route? What about working with the existing Sitecore XP? Luckily, with the help of an experienced Sitecore partner and developer, you have nothing to worry about. Oshyn is a reputable and certified Sitecore partner with years of experience helping companies deliver the best digital experiences for customers. Oshyn makes it seamless for you to assess your current digital strategies and choose the best approach and Sitecore products to suit your needs. Discover how Oshyn can help you get the most out of your Sitecore implementation and get the most out of your digital experience by viewing our extensive list of services. ![People making a connection with their fingers](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-12-What-is-Sitecore-Connect/blog_thumb_connection.jpg?rev=04b7be455921415b824d82c4de5f10a3) ![People making a connection with their fingers](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-12-What-is-Sitecore-Connect/blog_hero_connection.jpg?rev=bdbb469f59e643af93a1e77c058378e2) What is Sitecore Connect? Sitecore Connect enables companies to connect Sitecore products to their existing tech infrastructures with a high-end low-code interface. This is useful in composable architecture to enable different systems to work together. Exploring Sitecore Products ## What to Look for in a Sitecore Partner It's about architecting a technical solution on time and on budget while providing what the client needs to meet their goals. We work closely with our brand and agency partners to design the best solution for each project and situation. We're there to support them from planning to implementation and beyond with ongoing maintenance. ![2023 Gold Sitecore Partner - Enterprise Solutions Provider badge](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/Sitecore-Partner-ESP-Logo-Gold.svg?rev=9ee2227e4b0a4b6e8ed7f5cf69f6d90a) In our experience there are three key considerations when selecting a Sitecore implementation partner. ![Woman sitting in a beanbag coding](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/sitecore-partner-desktop-2.jpg?rev=396680ef68c24476bbb44e40ed98b95b) ![Woman sitting in a beanbag coding](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/sitecore-partner-mobile-2.jpg?rev=bbb2fe08f0c8498ab0197a38b8be20d4) ### Trust We've heard it over and over again. Our clients want a technical implementation partner they can trust and rely on for the long term. A team of experts who understand Sitecore inside out, as well as the surrounding landscape. They want a partner who can work with design teams, a team that's diligent about getting things right (and on budget), as well as a team that's communicative and transparent. ![Sitecore admin tool on laptop screen](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/sitecore-partner-desktop-3.jpg?rev=8c4e74dbb77942b29e8f96cbf251beec) ### Depth and experience with Sitecore We've been implementing Sitecore projects for over a dozen years with leading agencies and brands. We have over 25 Sitecore certifications and our staff is continuously building up their in-depth Sitecore knowledge. We're actively involved in the Sitecore community, which is important because Sitecore's extensibility means there's always someone building something new and exciting that could give our clients an edge. Our team is learning every day, can overcome obstacles quickly, and is acutely aware of Sitecore best practices. Consequently, this means we're also well versed in fixing or rescuing Sitecore implementations or integrations which were poorly executed by less experienced teams. ### A Strong Relationship With Sitecore Itself We've been a Sitecore Partner for many years, and we've learned that having good relationships means the feedback cycle is strong from technology to licensing. New products and releases are never perfect, which makes it vital that we know where to find the information and resources needed to overcome obstacles. We know who to contact if we can't find something, or if we need more information. Our friends at Sitecore are well aware of our expertise, too, so if you're an agency pitching with us as your technology partner, or you're a brand engaging with us directly, you have the advantage of our relationship with Sitecore as well as our Sitecore expertise. ![Sitecore admin tool on laptop screen](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/sitecore-partner-mobile-3.jpg?rev=d3261a7c217e4a72bee181ae7cbca7c6) ![Trust](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/sitecore-partner-desktop-1.jpg?rev=7773288f111945cfa08c32e056808877) ![Trust](https://media2.oshyn.com/-/media/Oshyn/Why-Sitecore/sitecore-partner-mobile-1.jpg?rev=ae371ff7977d45679875cf1214182539) ### 17+ years of Sitecore experience ### 300+ successful projects ## Discover Oshyn's Sitecore Expertise Oshyn offers a comprehensive set of Sitecore services, including Sitecore development, design support, as well as ongoing Sitecore DevOps and Sitecore maintenance. With 17+ years of Sitecore experience and over 40 Sitecore projects successfully completed, Oshyn is perfectly placed to design, implement, and maintain your Sitecore infrastructure. [Sitecore Solutions](http://www.oshyn.com/solutions/sitecore) As a Sitecore partner for 17+ years, we've built our reputation implementing compelling digital experiences for major brands. ![NEA Member Benefits logo](https://media2.oshyn.com/-/media/Oshyn/TabbedCustomerCarousel/client-neamb-logo_wh.svg?rev=e2d2e06af54c4d70977d3048e61ef88b) ![NEA Member Benefits logo](https://media2.oshyn.com/-/media/Oshyn/TabbedCustomerCarousel/client-neamb-logo.svg?rev=dad462b233794b09aea90d31e7e9c540) NEA Member Benefits John Bowman Oshyn’s technical and product staff are excellent partners that have come through time and again with innovative and elegant solutions that are very well executed. Project Management Consultant, CourtAvenue Albert Parisella One of the best qualities about them is that they’re very consistent and thorough. Their communication and knowledge stream through their entire company, from their leadership to their developers. ![Point B logo](https://media2.oshyn.com/-/media/Oshyn/TabbedCustomerCarousel/pointb-logo-wh.svg?rev=4b2466f94c9b4ac081c0b106dc17f719) ![Point B logo](https://media2.oshyn.com/-/media/Oshyn/TabbedCustomerCarousel/client-point-b-logo.svg?rev=e9388093d8654b73a4f627ceeb18f019) Point B Michelle Auchter I cannot thank you enough for your thinking, hard work, and willingness to be flexible. We could not have asked for better partners. ![Arkansas Children's Hospital logo](https://media2.oshyn.com/-/media/Oshyn/TabbedCustomerCarousel/ach-logo-wh.svg?rev=c8b1b5c86d0b4b8cabe5305ccb3ffe1a) Arkansas Children's Hospital Web Manager Oshyn has been, and continues to be, a strong partner, highly available and responsive. ![AACN logo](https://media2.oshyn.com/-/media/Oshyn/TabbedCustomerCarousel/aacn-logo-wh.svg?rev=6aac27f0a7b34f71b398dc1ec8758f8d) ![AACN logo](https://media2.oshyn.com/-/media/Oshyn/TabbedCustomerCarousel/client-aacn-logo.svg?rev=f598c03bfec34932a4050e7518f8e61e) IT Project Manager, AACN Sean Pirtle Their level of expertise and ability to speak to both developers and executives is excellent. The team is really easy to deal with and they’re very smart. They deliver constantly.