Multi-Channel Campaign Management
Can you quickly update and optimize your digital campaigns with actionable data from different touchpoints? Marketers need
to manage digital campaigns quickly and in real-time. Too often companies ask for all of the digital marketing
tools available in their new CMS to be implemented. Unfortunately, doing so often creates convoluted experiences
for marketers. It’s crucial that when you invest in a new digital marketing platform, that it's built
to last and easy to use. This means that first we need to understand your business, your digital touchpoints,
and processes to build a platform that resonates with your marketers so it becomes a tool instead of a hindrance.
Marketing Automation simplifies management of marketing across multi-channels by enabling marketers to deliver interactions
triggered by visitor behaviors. Many Marketing Automation projects fail because the sophisticated software
was viewed as the solution instead of a foundation. We know that Marketing Automation can only be successfully
deployed if we use journey mapping to analyze and predict which behaviors, at which times, should trigger
which actions. And to simplify the complexity of Marketing Automation we customize the CMS or digital marketing
suite, to improve the business user experience.
Even though we’re in the midst of the digital revolution, only a minority of marketers feel they’re able to provide
beyond basic digital experiences. It's easy to understand why; the channels we use and how we use them are
rapidly changing. The tools and skills required to create connected cross-channel user experiences are new
and quickly evolving. When companies begin to have a serious focus on optimizing cross-channel experiences,
they are often beginning to transform how they do business. Digital transformation is at the core of who
we are, from the start we have helped companies use technology to transform how they do business.