---
title: How Sitecore AI is Transforming Modern Marketing
description: Personalization is compelling for marketers but can be challenging to set up. This ebook provides background on AI along with an intro to Sitecore AI.
publish date: 2021-03-30
author: Oshyn Labs
image: https://media2.oshyn.com/-/media/Oshyn/Insights/Ebooks/2021-03-How-Sitecore-AI-is-Transforming-Modern-Marketing/ebook_sitecore_ai.jpg?rev=ba8d4cf7b2df455783b26e98650884cd
url: http://www.oshyn.com/ebooks/sitecore-ai-transforming-marketing
---
# How Sitecore AI is Transforming Modern Marketing

The promise of personalization is very compelling for marketers, but for it to be truly relevant for end-users, it often requires a significant amount of time and effort to set up properly. This is where artificial intelligence (AI) comes in. However, AI alone can’t do everything. Marketers need to develop a strategy to make sure they’re making the most of it.

Enter Sitecore AI, a platform that can help marketers deliver individualized, contextual experiences that guide visitors along their journey with actionable and useful content.

AI can analyze a customer’s behavior to understand their interests and intent, enabling marketers to learn about where each person is in their journey. In this ebook, we’ll show you:

- Why modern marketers need more speed
- 5 things slowing marketers down
- How AI is already helping marketers
- An introduction to Sitecore AI