---
title: Manage Agency Model Shifts Like a Boss
description: This ebook reviews changes in the agency space followed by real-world advice for how agencies can thrive by specializing and finding good partners.
publish date: 2018-08-09
author: Oshyn Labs
image: https://media2.oshyn.com/-/media/Oshyn/Insights/Ebooks/Images/ipad_likeaboss.jpg?rev=7d181bdc0a0541fab8868ce302253355
url: http://www.oshyn.com/ebooks/agency-model-shifts-specialization
---
# Manage Agency Model Shifts Like a Boss

The agency landscape has changed dramatically — and the pace isn’t slowing down. The ascendance of large consultancies, along with data-driven marketing (among other factors), has made life more challenging for agencies — and has even taken some of the focus away from great creative.

The prescription for creative agencies? Focus on core strengths (e.g. great design), and work closely with first-rate, dependable partners.

In this ebook we review the challenges and offer real-world advice for building successful partnerships that help agencies win more business.