--- title: Blogs description: The Oshyn blog is packed with insightful articles offering thoughts, advice, and tips from our Sitecore, AEM, and Optimizely CMS & web development experts. url: http://www.oshyn.com/blog --- # Blog Digital Marketing Technology Strategic Insights & Technical Advice - [Should CMO's care about ML?](https://media2.oshyn.com/blog/should-cmos-care-about-ml) ![machine control room](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/20190531-Should-CMOs-care-about-ML/blog_thumb_ml.jpg?rev=9847e2d91f294b59b3987fd940328e5d&extension=webp&hash=F43DFF94EEE9355E363E6F363DE5DEF1) Author: Kimberly McCabe - [Artificial Intelligence + Sitecore](https://media2.oshyn.com/blog/artificial-intelligence-and-sitecore) ![robot](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/20190822-Artificial-Intelligence-and-Sitecore/blog_thumb_ai_sitecore.jpg?rev=65d2e0abbabd498ab34c810b8fd7092f&extension=webp&hash=83318F6B1369D61D87B91B5CB4ACA094) Author: Kimberly McCabe - [Considerations for Selecting Personalization Technology](https://media2.oshyn.com/blog/personalization-technology) ![color selection samples](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/20190926-What-to-consider-when-selecting-personalization-technology/blog_thumb_select_personalization.jpg?rev=02ecf9697ebc4ef98d177dca6e2f5b95&extension=webp&hash=1470F4DCA0BC844596C8A94EE9591250) Author: Suset Acosta - [5 Reasons Why Personalization Matters](https://media2.oshyn.com/blog/why-personalization-matters) ![back of marketer looking at personalization strategy board](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/Suset/Why-personalization-matters/why-personalization-matters.jpg?rev=4ae121ec2e76475ab8c4f9b8ec5c5e4f&extension=webp&hash=9839D18DEF73B3DC2483B199982055F2) Author: Suset Acosta - [Five P's of Sitecore Personalization](https://media2.oshyn.com/blog/sitecore-personalization) ![high five](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/Suset/Five-Ps-of-Sitecore-personalization/5-ps-of-sitecore-personalization-thumbnail.jpg?rev=6d3308e0a55b4cefa080dbe6100b0e32&extension=webp&hash=5FE81D6022735E4ACBB200C848E71C68) Author: Suset Acosta - [Four Quick Digital Personalization Wins](https://media2.oshyn.com/blog/quick-digital-personalization-wins) ![row of different types of people](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/20190709-Four-Digital-Personalization-Wins/blog_thumb_personalization.jpg?rev=d197f9cb1453428181c08d3294d52fdb&extension=webp&hash=D59781F2952DBBEB3677F6CDE839EFBA) Author: Jay Nanda - [Personalization: Am I Ready?](https://media2.oshyn.com/blog/personalization-ready) ![girl with paint swirls on palms](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/20190924-Personalization-Are-you-Ready/blog_thumb_personalization-ready.jpg?rev=b4443599fdd54d88af76fc339954a80e&extension=webp&hash=93224E74E8D4423DB0203556F16465E5) Author: Suset Acosta - [What is Sitecore Cortex?](https://media2.oshyn.com/blog/what-is-sitecore-cortex) ![spider webs on green plants](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2020-09-What-is-Sitecore-Cortex/blog_thumb_cortex.jpg?rev=008214cecad64e4fb2b7ecfc6653b5c1&extension=webp&hash=2DBD920591653C3DC31B2EDE8263C7EA) Author: Oshyn - [Are you ready for Sitecore's marketing capabilities?](https://media2.oshyn.com/blog/sitecore-marketing-readiness) ![marketer planning and writing on papers](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2020-08-Are-you-ready-for-Sitecore-marketing-capabilities/blog_thumb_sitecore_marketing.jpg?rev=2c08497133d74c0cb9c11857491999a5&extension=webp&hash=76D322A95A3137775B58B3FCF6E1E87F) Author: Suset Acosta - [How to Build a Personalization Strategy](https://media2.oshyn.com/blog/build-a-personalization-strategy) ![Personalized segments and personas](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2021-12-How-To-Build-a-Personalization-Strategy/blog_thumb_personalization-strategy.jpg?rev=0ae90b2b2cdd4fcd830946783cf4bd65&extension=webp&hash=FD5BBC9BBAB1E4D63BF1CB0272054C56) Author: Suset Acosta - [How Sitecore AI Can Help Marketers](https://media2.oshyn.com/blog/sitecore-ai) ![Modern geometric office building face](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2021-08-How-Sitecore-AI-Can-Help-Marketers/blog_thumb_sitecore-ai.jpg?rev=6d2e5397efa342f1b157386d42863a3a&extension=webp&hash=E3CE1276855343AD7872E1E923CC1B32) Author: Oshyn - [What Is a Customer Data Platform?](https://media2.oshyn.com/blog/what-is-a-customer-data-platform) ![pink foggy cityscape](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2021-04-What-is-a-CDP/blog_thumb_cdp.jpg?rev=fb2a0d868b58490eb3d4c369b653b500&extension=webp&hash=C925DB811A34ACB4D4EB6837031CD277) Author: Oshyn - [Optimizely A/B Testing and Personalization](https://media2.oshyn.com/blog/optimizely-ab-testing-personalization) ![woman typing on a laptop setting up personalization](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-Optimizely-AB-Testing-and-Personalization/blog_thumb_personalization-testing.jpg?rev=4e38c0e8425a488eb7e1069b2ad28580&extension=webp&hash=F8D1FD2B158663055BCF531E7B8CE8A6) Author: Oshyn - [What Is Sitecore Customer Data Platform?](https://media2.oshyn.com/blog/sitecore-customer-data-platform) ![data connections around the world](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-CDP/blog_thumb_connected-data.jpg?rev=0d434beb5e674bc78e0a58bcf15a528e&extension=webp&hash=CAF94B284D4A1398C2B2EB17628482C6) Author: Oshyn - [What is Sitecore Content Hub?](https://media2.oshyn.com/blog/sitecore-content-hub) ![Hub for Sitecore Content](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-03-What-is-Sitecore-Content-Hub/blog_thumb_hub.jpg?rev=81ff04f3e26148e580f4d280eae3200d&extension=webp&hash=EDF0A7D0DCE86B450846DEC3A9DA4BFF) Author: Oshyn - [Sitecore Headless: What's New](https://media2.oshyn.com/blog/sitecore-headless-whats-new) ![What's New with Sitecore Headless](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2022-06-Sitecore-Headless---Whats-New/blog_thumb_headless.jpg?rev=cc869fd6681d468d87b80447cab5d8e4&extension=webp&hash=E96A59EBD8AE9163C503EDAE296087C2) Author: Oshyn - [Adobe Target: What You Need to Know to Get Started](https://media2.oshyn.com/blog/get-started-with-adobe-target) ![digital experience personalization](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2024-01-Adobe-Target---What-You-Need-to-Know/blog_thumb_personalization.jpg?rev=65110f0932164479bafb22b1a53b2e13&extension=webp&hash=C6C6A45C8CBDD8E8C9238ABC8F99ABBB) Author: Esteban Bustamante - [AEM and Salesforce Integration](https://media2.oshyn.com/blog/aem-and-salesforce-integration) ![blocks representing integration](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2024-01-AEM-and-Salesforce-Integration/blog_thumb_integration.jpg?rev=a5bda75a37ad4c62b14ff97405abc086&extension=webp&hash=23D2985158D9CB0D7B5DF6735F83FFEE) Author: Esteban Bustamante - [Sitecore Personalize vs. XM Cloud Embedded Personalization](https://media2.oshyn.com/blog/personalization-vs-sitecore-personalize) ![Wood tiles representing personalization](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2024-02-Sitecore-Personalize-vs-XM-Cloud-Personalization/blog_thumb_personalization-vs-sitecore-personalize.jpg?rev=0519bf1c64214c21a1b1ec4bfbac65ff&extension=webp&hash=E5381BFB7873E6AC603C487EE7954FDA) Author: Freddy Rueda - [Unlocking Personalization with Optimizely](https://media2.oshyn.com/blog/optimizely-personalization) Web Optimization, Content Recommendations, and CDP ![Key unlocking door](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2024-11-18-Unlocking-Personalization-with-Optimizely/blog_thumb_optimizely-personalization.jpg?rev=a9d07558e65d4c2c8cb590ae5e95a39e&extension=webp&hash=FC3E78D9A7A70658A54FDF9CA7C56499) Author: Suset Acosta - [Sitecore’s Composable Personalization Capabilities](https://media2.oshyn.com/blog/sitecore-composable-personalization) When to Use Sitecore Personalize ![Dynamic Visual Personalization](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2024-08-15-When-to-Use-Sitecore-Personalize/blog_thumb_sitecore-personalize.jpg?rev=c34df0a000cc43ec925a8731fcbfb9f6&extension=webp&hash=B5B06B435B1B14CFAD50D271B27A81CA) Author: Suset Acosta - [Collecting Zero Party Data With Sitecore](https://media2.oshyn.com/blog/zero-party-data-with-sitecore) ![Surveillance cameras infringing on privacy](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2023-05-Collecting-Zero-Party-Data-With-Sitecore/blog_thumb_zero-party-data.jpg?rev=f949a2a52313486bb1729bc53fb6b9d4&extension=webp&hash=34722A4B8E0908E8F6E93E11FC2CAA52) Author: Oshyn - [Integrating Sitecore Personalize with Sitecore XP](https://media2.oshyn.com/blog/sitecore-xp-integration-with-personalize) ![Personalized experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2023-07-Integrating-Sitecore-Personalize-with-Sitecore-XP/blog_thumb_xp-personalize.jpg?rev=bd3dd06030b842eba289867bdce9bccb&extension=webp&hash=8C76E5A1C8DF27B4378674C4EE1CBA0C) Author: Freddy Rueda - [Crafting Exceptional Experiences](https://media2.oshyn.com/blog/sitecore-xp-10-personalization-ab-testing) A Sitecore XP 10 Guide to Personalization and A/B Testing ![Great digital experience](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2025-03-Crafting-Exceptional-Experiences/blog_thumb_sitecore-xp-10-personalization-ab-testing.jpg?rev=33255030a7c148558f6d680789e9a16d&extension=webp&hash=78C5BE6A319D7D76727058501F77BD8D) Author: Augusto Davalos - [On-the-fly Translation Widgets](https://media2.oshyn.com/blog/on-the-fly-translation-widgets) ![View from a plane](https://media2.oshyn.com/-/media/Oshyn/Insights/Blog/2025-07-17-On-the-fly-Translation-Widgets/blog_thumb_translation-widgets.jpg?rev=db59ddcbd86941a5a53c947a423aee12&extension=webp&hash=675A842FABD0020FE21436196AA75B55) Author: Byron Calisto