--- title: Blogs description: The Oshyn blog is packed with insightful articles offering thoughts, advice, and tips from our Sitecore, AEM, and Optimizely CMS & web development experts. url: https://www.oshyn.com/blog --- # Blog Digital Marketing Technology Strategic Insights & Technical Advice - [Optimizely vs. Adobe](https://media2.oshyn.com/blog/optimizely-vs-adobe) ![Deer fighting](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-04-15 Adobe vs Optimizely/blog_thumb_adobe-vs-optimizely.jpg) Author: Christian Burne - [AEM Sidekick Isn’t Just a Toolbar](https://media2.oshyn.com/blog/aem-sidekick) A Strategic Shift in AEM Sites ![Men fist bumping](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07-24 AEM Sidekick Isnt Just a Toolbar/blog_thumb_aem-sidekick.jpg) Author: Freddy Rueda - [Sitecore vs. Adobe Experience Manager](https://media2.oshyn.com/blog/sitecore-vs-adobe-experience-manager) ![Goats going head to head](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2022-03 Sitecore vs Adobe Experience Manager/blog_thumb_sitecore-v-aem.jpg) Author: Oshyn - [What Is Adobe CX Enterprise?](https://media2.oshyn.com/blog/what-is-adobe-experience-cloud) (Formerly Adobe Experience Cloud) ![Digital experience on a mobile phone](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2023-01 What is Adobe Experience Cloud/blog_thumb_adobe-experience-cloud.jpg) Author: Esteban Bustamante - [Adobe Experience Manager (AEM) Pricing](https://media2.oshyn.com/blog/aem-pricing) ![Hand entering budget information on calculator](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-13 Adobe Pricing/blog_thumb_adobe-pricing.jpg) Author: Christian Burne - [Takeaways From Adobe Summit 2026](https://media2.oshyn.com/blog/adobe-summit-2026-takeaways) Agentic AI and Brand Visibility ![Oshyn team at Adobe Summit 2026](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-30 Adobe Summit 2026 Key Takeaways/blog_thumb_adobe-summit-2026-takeaways.jpg) Author: Diego Rebosio - [Content Authoring in Adobe Edge Delivery Services](https://media2.oshyn.com/blog/eds-in-context-vs-document-based-authoring) In-context Authoring vs. Document-Based Authoring ![Hands building legos](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-23 Content Authoring in Adobe Edge Delivery Services/blog_thumb_eds-in-context-vs-document-based-authoring.jpg) Author: Daniela Romero - [Building an AEM Headless Site](https://media2.oshyn.com/blog/aem-headless-apps-graphql) How to Build Headless Applications with AEM GraphQL and Content Fragments ![Spectrum of stacked multi-colored wooden blocks](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-16 Building Headless Apps with AEM GraphQA/blog_thumb_building-aem-headless-apps.jpg) Author: Daniela Romero - [EDS: New Patterns for Component Development in AEM](https://media2.oshyn.com/blog/aem-eds-development) ![Components](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-07 EDS New Patterns for Component Development in AEM/blog_thumb_aem-eds-development.jpg) Author: Oscar Cunduri - [Increasing Your Brand Visibility with Adobe LLM Optimizer](https://media2.oshyn.com/blog/adobe-llm-optimizer) ![Camara lens close up](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-03-31 Increasing Your Brand Visibility with Adobe LLM Optimizer/blog_thumb_adobe-llm-optimizer.jpg) Author: Esteban Bustamante - [Oshyn at Adobe Summit 2026](https://media2.oshyn.com/blog/oshyn-adobe-summit-2026) Elevating the Experience ![Oshyn is a proud sponsor of Adobe Summit 2026](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-03-10 Oshyn at Adobe Summit 2026/blog_thumb_adobe-summit-2026.jpg) Author: Patrick Wirz - [AEM 6.5 End of Support](https://media2.oshyn.com/blog/aem-6-5-end-of-support) Upgrade Paths, Risks, and How to Plan Your Next Move ![Sunset](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-02-24 AEM 6 5 End of Support/blog_thumb_aem-6-5-end-of-support.jpg) Author: Esteban Bustamante - [Mastering Adobe Composable](https://media2.oshyn.com/blog/adobe-composable-aem-hybrid-options) Part 3/3: AEM Hybrid Options ![Vibrant striped pattern composed of vertical lines with a spectrum of colors](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-02 Mastering Adobe Composable/blog_thumb_mastering-adobe-composable3.jpg) Author: Esteban Bustamante - [Mastering Adobe Composable](https://media2.oshyn.com/blog/adobe-composable-headless-tools) Part 2/3: AEM Headless Tools ![Vibrant striped pattern composed of vertical lines with a spectrum of colors](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-02 Mastering Adobe Composable/blog_thumb_mastering-adobe-composable2.jpg) Author: Esteban Bustamante - [Mastering Adobe Composable](https://media2.oshyn.com/blog/adobe-composable-architecture) Part 1/3: AEM Architectures ![Vibrant striped pattern composed of vertical lines with a spectrum of colors](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-02 Mastering Adobe Composable/blog_thumb_mastering-adobe-composable1.jpg) Author: Esteban Bustamante - [How to use Agentic AI in AEM Development to Supercharge Your Website Redesign](https://media2.oshyn.com/blog/agentic-ai-aem-development) ![Abstract AI image](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-01-21 How to use Agentic AI in AEM Development to Supercharge Your Website Redesign/blog_thumb_agentic-ai-aem-development-website-redesign.jpg) Author: Esteban Bustamante - [How To Access AEMaaCS Logs with Adobe I/O CLI](https://media2.oshyn.com/blog/access-aemaacs-logs) ![Arrow on the floor](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-01-08 Guide to Access AEMaaCS Logs with Adobe IO CLI/blog_thumb_access-aemaacs-logs.jpg) Author: Jonathan Saurez - [How to Use AI Skills to Build Faster, Cleaner EDS Components](https://media2.oshyn.com/blog/eds-ai-development) ![Concept of AI technology: abstract connected dots and lines.](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-12-29 EDS AI Development/blog_thumb_eds-ai-development.jpg) Author: Esteban Bustamante - [How to Connect Coveo Search to AEM as a Cloud Service](https://media2.oshyn.com/blog/aemaacs-coveo-integration) ![Concept of searching for information in technology](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-12-11 AEMaaCS Coveo Integration/blog_thumb_aemaacs-coveo-integration.jpg) Author: Esteban Bustamante - [Adobe Champion Spotlight](https://media2.oshyn.com/blog/esteban-bustamante-adobe-champion-2025) Q&A with Oshyn’s Esteban Bustamante ![Adobe AEM Champion 2025-2026](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-09-25 Adobe Champion/blog_thumb_adobe-champion.png) Author: Patrick Wirz - [Local Development with Cloud Manager Variables](https://media2.oshyn.com/blog/local-development-cloud-manager-variables) ![Man in front of a wall looking at a pink/blue painted cloud](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-05-29 Local Development with Cloud Manager Variables/blog_thumb_local-development-cloud-manager-variables.jpg) Author: Esteban Bustamante - [How to Use Context-Aware Configurations for Back-End AEM Development](https://media2.oshyn.com/blog/context-aware-configurations-aem) ![Man developing for AEM](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2023-05 How to Use Context-Aware Configurations for AEM Development/blog_thumb_configuring-aem.jpg) Author: Jonathan Saurez - [Takeaways From Adobe Summit 2025](https://media2.oshyn.com/blog/adobe-summit-2025-takeaways) Agents, Creativity, and Vibrance ![Oshyn booth at Adobe Summit 2025](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-04-02 Adobe Summit 2025 Recap/blog_thumb_adobe-summit-2025-recap.jpg) Author: Oshyn - [What is Adobe Experience Manager Assets (DAM)?](https://media2.oshyn.com/blog/what-is-aem-assets-dam) ![Grey textured plus objects that become a whole](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-03-13 What is AEM Assets DAM/blog_thumb_adobe-experience-manager-assets-dam.jpg) Author: Oshyn