---
title: Blogs
description: The Oshyn blog is packed with insightful articles offering thoughts, advice, and tips from our Sitecore, AEM, and Optimizely CMS & web development experts.
url: https://www.oshyn.com/blog
---
# Blog

Digital Marketing Technology Strategic Insights & Technical Advice

- [Google Analytics 4 is Here: What You Need to Know](https://media2.oshyn.com/blog/ga4-what-you-need-to-know)
  
 ![Person using Google Analytics on a laptop](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2023-06 Google Analytics 4 is Here - What You Need to Know/blog_thumb_ga4.jpg)
 Author: Francisco Vásconez


- [Navigating Website Analytics in a Privacy-First World](https://media2.oshyn.com/blog/privacy-first-web-analytics)
  
 ![Cyber world held by hands](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-05-15 Navigating Website Analytics in a Privacy-First World/blog_thumb_privacy-first-world-website-analytics.jpg)
 Author: Suset Acosta


- [How can I get cited in Artificial Intelligence search results?](https://media2.oshyn.com/blog/get-cited-in-ai-search-results)
  Why Generative Engine Optimization Matters Now
 ![Woman looking though a magnifying glass](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-11-26 How can I get cited in AI search results/blog_thumb_get-cited-in-ai-search-results.jpg)
 Author: Yun Woo


- [Tapping into the Power of Experience Analytics in Sitecore XP](https://media2.oshyn.com/blog/sitecore-xp-experience-analytics)
  (v10.2+)
 ![Wave motion with energy trails](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-12-15 Tapping into the Power of Experience Analytics in Sitecore XP/blog_thumb_sitecore-xp-experience-analytics_.jpg)
 Author: Augusto Davalos


- [What Is Sitecore Customer Data Platform?](https://media2.oshyn.com/blog/sitecore-customer-data-platform)
  
 ![data connections around the world](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2022-03 What is Sitecore CDP/blog_thumb_connected-data.jpg)
 Author: Oshyn


- [Google Analytics 4 vs. Adobe Analytics](https://media2.oshyn.com/blog/google-vs-adobe-analytics)
  
 ![Hologram concept with analytics graphs and tables.](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2024-09-19 Google Analytics 4 vs Adobe Analytics/blog_thumb_google-vs-adobe-analytics.jpg)
 Author: Mateo Recoba


- [How to Implement Adobe Analytics](https://media2.oshyn.com/blog/how-to-implement-adobe-analytics)
  
 ![Serious business woman in a desk with a laptop and analyzing data](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2024-05-16 How to Implement Adobe Analytics/blog_thumb_how-to-implement-adobe-analytics.jpg)
 Author: Esteban Bustamante


- [Why use Sitecore Experience Analytics if you already have Google Analytics?](https://media2.oshyn.com/blog/why-sitecore-experience-analytics)
  
 ![Brainstorming draft](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/Suset/Why Sitecore Experience Analytics/WhySEAThumbnail.jpg)
 Author: Suset Acosta


- [Classifying Sitecore Campaigns](https://media2.oshyn.com/blog/classifying-sitecore-campaigns)
  
 ![Card Catalog](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/20191009 Classifying Sitecore Campaigns/blog_thumb_classify.jpg)
 Author: Suset Acosta


- [Tracking Campaigns in Sitecore](https://media2.oshyn.com/blog/tracking-sitecore-campaigns)
  
 ![New York City billboards at night](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/Suset/Tracking Campaigns In Sitecore/Tracking-Sitecore-Campaign-Thumbnail.jpg)
 Author: Suset Acosta


- [How to Build a Personalization Strategy](https://media2.oshyn.com/blog/build-a-personalization-strategy)
  
 ![Personalized segments and personas](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2021-12 How To Build a Personalization Strategy/blog_thumb_personalization-strategy.jpg)
 Author: Suset Acosta


- [Unifying Sitecore and Google Analytics Campaign Tracking](https://media2.oshyn.com/blog/sitecore-ga-campaign-tracking)
  
 ![Hands holding](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/Suset/Unifying Sitecore and GA Campaigns/Unifying Campaigns Thumbnail.jpg)
 Author: Suset Acosta


- [Tracking Sitecore Campaign Activities in GA](https://media2.oshyn.com/blog/sitecore-campaign-tracking-ga)
  
 ![Google analytics reports prints pencil keyboard a mobile phone on top of table](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/Suset/sitecore ga side by side post/ga-sitecore-data-analysis-thumbnail.jpg)
 Author: Suset Acosta


- [Are you ready for Sitecore's marketing capabilities?](https://media2.oshyn.com/blog/sitecore-marketing-readiness)
  
 ![marketer planning and writing on papers](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2020-08 Are you ready for Sitecore marketing capabilities/blog_thumb_sitecore_marketing.jpg)
 Author: Suset Acosta


- [Creating a Custom Report in Sitecore Experience Analytics](https://media2.oshyn.com/blog/sitecore-analytics-custom-report)
  
 ![Sitecore Experience Analytics Reports](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/Suset/Custom Reports/SEAthumbnail.jpg)
 Author: Suset Acosta


- [Why and How to track EV with Sitecore](https://media2.oshyn.com/blog/how-to-track-ev-sitecore)
  
 ![handshake](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/Suset/EV in Sitecore/EV-Thumbnail.jpg)
 Author: Suset Acosta


- [Steps for a Sitecore xDB Analytics Data Migration](https://media2.oshyn.com/blog/sitecore-xdb-analytics-data-migration)
  
 ![rays of light](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/20200520 Steps for a Sitecore xdb Analytics Data Migration/blog_thumb_xdb-migration.jpg)
 Author: Prasanth Nittala


- [Pushing Sitecore Campaigns to GA using GTM](https://media2.oshyn.com/blog/sitecore-campaign-ga-gtm)
  
 ![Woman sitting on a car while man is pushing it](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/Suset/Pushing Sitecore Campaign to GA using GTM/push-to-ga-thumbnail.jpg)
 Author: Suset Acosta