It's amazing how quickly the world of SEO changes. I was recently at an SEO seminar where I learned the basics of SEO, or traditional SEO. However, with Google and their constant updates, like Search plus your world or the new Penguin update, it seems like traditional SEO may be out the window.
This in no ways means SEO is dead, it’s just different. No longer is tracking your SERPs or spending weeks doing competitive keyword analysis the best way to boost your site traffic. Now, content really is king. There’s no denying it. Without great content, you’ll start to see your traffic decline. So, what does all this mean?
This means that you need to start creating content. And not just any run-of-the-mill content. It has to be good content. Something creative, engaging, informative. Something that people will learn from and want to share with others. This is new SEO.
Why is good content so important to the new SEO? Google is doing all that it can to make sure that you’re shown the most relevant search results when you enter a query into their site. This means that searches will be tailored to you (via your social graph) and sites that are spam (think keyword stuffing, link buying, etc.) will rank lower while quality sites will be higher. ‘Quality’ sites are those that are producing fresh, relevant content that Google sees is engaging and being shared in the social sphere.
Now, it’s still important to do some traditional SEO. You should still fill out your meta descriptions and make sure you have appropriate titles and headers. Keywords are still important (you’ll want to make sure you’re targeting the correct ones), but they are no longer the best way to implement your SEO strategy.
Remember, SEO is always evolving and it’s important to make sure that your site stays up-to-date or risk being left out of search.