--- title: Blogs description: The Oshyn blog is packed with insightful articles offering thoughts, advice, and tips from our Sitecore, AEM, and Optimizely CMS & web development experts. url: https://www.oshyn.com/blog --- # Blog Digital Marketing Technology Strategic Insights & Technical Advice - [Three in a Row](https://media2.oshyn.com/blog/esteban-bustamante-adobe-champion-2026) Esteban Bustamante Named Adobe Champion for 2026–2027 ![Esteban Bustamante AEM Champion 2026-2027](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-09-10 Esteban Bustamante Adobe Champion/blog_thumb_esteban-bustamante-adobe-champion-2026.jpg) Author: Patrick Wirz - [What Is Contentful?](https://media2.oshyn.com/blog/what-is-contentful) ![Contentful logo](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-09-03 What is Contentful/blog_thumb_what-is-contentful.jpg) Author: Prasanth Nittala - [Sitecore XP 10.5](https://media2.oshyn.com/blog/sitecore-xp-10-5-upgrade) What You Need to Know Before Upgrading ![Arrows pointing upward](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-08-24 Sitecore XP 10 5 - What You Need to Know Before Upgrading/blog_thumb_sitecore-xp-10-5-upgrade.jpg) Author: Ramiro Batallas - [AI Agents See Your Brand First](https://media2.oshyn.com/blog/webinar-machines-are-the-new-persona) Why Machines Are the New Persona ![Machines are the New Persona webinar](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-08 AI Agents See Your Brand First/blog_thumb_machines-persona.jpg) Author: Patrick Wirz - [Optimizely vs. Adobe](https://media2.oshyn.com/blog/optimizely-vs-adobe) ![Deer fighting](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-04-15 Adobe vs Optimizely/blog_thumb_adobe-vs-optimizely.jpg) Author: Christian Burne - [How to Add Markdown to Sitecore for Faster Editing and LLM-Friendly Content](https://media2.oshyn.com/blog/llm-friendly-content-sitecore) ![Man adding content to a typewriter](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07-31 How to Add Markdown to Sitecore for Faster Editing and LLM-Friendly Content/blog_thumbnail_llm-friendly-content-sitecore.jpg) Author: Ramiro Batallas - [Sitecore vs. Optimizely](https://media2.oshyn.com/blog/sitecore-vs-optimizely) ![Optimizely vs Sitecore](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2021-11 Sitecore vs Optimizely/blog_thumb_sitecore-v-optimizely.jpg) Author: Christian Burne - [AEM Sidekick Isn’t Just a Toolbar](https://media2.oshyn.com/blog/aem-sidekick) A Strategic Shift in AEM Sites ![Men fist bumping](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07-24 AEM Sidekick Isnt Just a Toolbar/blog_thumb_aem-sidekick.jpg) Author: Freddy Rueda - [Oshyn Reliability Report Walkthrough](https://media2.oshyn.com/blog/reliability-report-demo) Now with Discoverability ![Website reliability image](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07-24 Oshyn Reliability Report Walkthrough/blog_thumb_reliability-report.jpg) Author: Oshyn - [Sitecore vs. Adobe Experience Manager](https://media2.oshyn.com/blog/sitecore-vs-adobe-experience-manager) ![Goats going head to head](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2022-03 Sitecore vs Adobe Experience Manager/blog_thumb_sitecore-v-aem.jpg) Author: Oshyn - [What Developers Actually See When You Share a Figma File](https://media2.oshyn.com/blog/figma-design-to-development) (And Why It Matters More Now) ![Young asian man UX designer working on Figma](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07-09 What Developers Actually See When You Share a Figma File/blog_thumb_figma-design-to-development.jpg) Author: Fernando Torres - [Connect Your AI Assistant to Oshyn's Free DXP Tools via MCP](https://media2.oshyn.com/blog/oshyn-mcp-server) A step-by-step guide to adding Oshyn's MCP server to Claude, ChatGPT, Cursor, and more. ![Connected knots forming a net](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07 - Connect Your AI Assistant to Oshyns Free DXP Tools via MCP/blog_thumb_connected.jpg) Author: Christian Burne - [Introducing Oshyn’s Suite of Free Enterprise DXP Tools](https://media2.oshyn.com/blog/introducing-oshyn-tools) Stop Guessing, Start Scaling ![Free tools](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-06 Introducing Free Tools/blog_thumb_tools.jpg) Author: Patrick Wirz - [GEO vs. SEO](https://media2.oshyn.com/blog/geo-vs-seo) The Role Your DXP Actually Plays ![Abstract eye](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-06-16 GEO vs SEO/blog_thumb_geo-vs-seo.jpg) Author: Patrick Wirz - [What Is Adobe CX Enterprise?](https://media2.oshyn.com/blog/what-is-adobe-experience-cloud) (Formerly Adobe Experience Cloud) ![Digital experience on a mobile phone](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2023-01 What is Adobe Experience Cloud/blog_thumb_adobe-experience-cloud.jpg) Author: Esteban Bustamante - [What’s New in Optimizely CMS 13](https://media2.oshyn.com/blog/optimizely-cms-13) What PaaS Customers Need to Know ![Gift representing what's new](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-06-01 Whats new with Optimizely 13/blog_thumb_optimizely-cms-13.jpg) Author: Augusto Davalos - [Contentstack vs. Contentful](https://media2.oshyn.com/blog/contentstack-vs-contentful) ![Two people wondering if they like Contentful or Contentstack](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-05-20 Contentstack vs Contentful/blog_thumb_contentful-vs-contentstack.jpg) Author: Christian Burne - [Agentic Development vs. Vibe Coding](https://media2.oshyn.com/blog/agentic-development-vs-vibe-coding) ![AI brain concept image](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-05-13 Agentic Development vs Vibe Coding/blog_thumb_agentic-development-vs-vibe-coding.jpg) Author: Christian Burne - [Adobe Experience Manager (AEM) Pricing](https://media2.oshyn.com/blog/aem-pricing) ![Hand entering budget information on calculator](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-13 Adobe Pricing/blog_thumb_adobe-pricing.jpg) Author: Christian Burne - [Kubernetes](https://media2.oshyn.com/blog/kubernetes-guide) A Complete Visual Guide ![Visual color splash](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-05-08 Kubernetes/blog_thumb_kubernetes-visual-guide.jpg) Author: Victor Bauz - [Takeaways From Adobe Summit 2026](https://media2.oshyn.com/blog/adobe-summit-2026-takeaways) Agentic AI and Brand Visibility ![Oshyn team at Adobe Summit 2026](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-30 Adobe Summit 2026 Key Takeaways/blog_thumb_adobe-summit-2026-takeaways.jpg) Author: Diego Rebosio - [Your Website Now Has Two Audiences. You're Only Designing for One.](https://media2.oshyn.com/blog/websites-now-have-two-audiences) Millions Choose Brands via AI Assistants, but Most Digital Experiences are Unprepared ![Two Audiences](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-05-19 Your Website Now Has Two Audiences/blog_thumb_your-website-has-two-audiences.jpg) Author: Diego Rebosio - [Content Authoring in Adobe Edge Delivery Services](https://media2.oshyn.com/blog/eds-in-context-vs-document-based-authoring) In-context Authoring vs. Document-Based Authoring ![Hands building legos](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-04-23 Content Authoring in Adobe Edge Delivery Services/blog_thumb_eds-in-context-vs-document-based-authoring.jpg) Author: Daniela Romero - [Is Your Brand Ready for the Robot Buyer?](https://media2.oshyn.com/blog/ai-first-ux-service) Why Agentic UX is the New Digital Frontier ![AI UX Design](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/202604 Is Your Brand Ready for the Robot Buyer/blog_thumb_ai-ux.jpg) Author: Diego Rebosio