--- title: Blogs description: The Oshyn blog is packed with insightful articles offering thoughts, advice, and tips from our Sitecore, AEM, and Optimizely CMS & web development experts. url: http://www.oshyn.com/blog --- # Blog Digital Marketing Technology Strategic Insights & Technical Advice - [AEM Sidekick Isn’t Just a Toolbar](https://media2.oshyn.com/blog/aem-sidekick) A Strategic Shift in AEM Sites ![Men fist bumping](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07-24 AEM Sidekick Isnt Just a Toolbar/blog_thumb_aem-sidekick.jpg) Author: Freddy Rueda - [What Developers Actually See When You Share a Figma File](https://media2.oshyn.com/blog/figma-design-to-development) (And Why It Matters More Now) ![Young asian man UX designer working on Figma](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-07-09 What Developers Actually See When You Share a Figma File/blog_thumb_figma-design-to-development.jpg) Author: Fernando Torres - [GEO vs. SEO](https://media2.oshyn.com/blog/geo-vs-seo) The Role Your DXP Actually Plays ![Abstract eye](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-06-16 GEO vs SEO/blog_thumb_geo-vs-seo.jpg) Author: Patrick Wirz - [Your Website Now Has Two Audiences. You're Only Designing for One.](https://media2.oshyn.com/blog/websites-now-have-two-audiences) Millions Choose Brands via AI Assistants, but Most Digital Experiences are Unprepared ![Two Audiences](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2026-05-19 Your Website Now Has Two Audiences/blog_thumb_your-website-has-two-audiences.jpg) Author: Diego Rebosio - [Tapping into the Power of Experience Analytics in Sitecore XP](https://media2.oshyn.com/blog/sitecore-xp-experience-analytics) (v10.2+) ![Wave motion with energy trails](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-12-15 Tapping into the Power of Experience Analytics in Sitecore XP/blog_thumb_sitecore-xp-experience-analytics_.jpg) Author: Augusto Davalos - [How can I get cited in Artificial Intelligence search results?](https://media2.oshyn.com/blog/get-cited-in-ai-search-results) Why Generative Engine Optimization Matters Now ![Woman looking though a magnifying glass](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-11-26 How can I get cited in AI search results/blog_thumb_get-cited-in-ai-search-results.jpg) Author: Yun Woo - [What Is Sitecore Stream?](https://media2.oshyn.com/blog/what-is-sitecore-stream) ![Human multicolored Eye representing AI intelligence](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-07-22 What is Sitecore Stream/blog_thumb_what-is-sitecore-stream.jpg) Author: Oshyn - [Future-Proof Your Enterprise: Migrate from TeamSite to a Modern DXP](https://media2.oshyn.com/blog/where-to-move-from-teamsite) ![Woman using a modern DXP](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-10 Migrate from TeamSite to a Modern DXP/blog_thumb_move-from-teamsite.jpg) Author: Oshyn - [What Is Optimizely Opal?](https://media2.oshyn.com/blog/what-is-optimizely-opal) Exploring AI in the Optimizely Ecosystem ![Female eye with overlay of printed circuit board.](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-09-23 What is Optimizely Opal/blog_thumb_what-is-optimizely-opal.jpg) Author: Oshyn - [On-the-fly Translation Widgets](https://media2.oshyn.com/blog/on-the-fly-translation-widgets) ![View from a plane](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-07-17 On-the-fly Translation Widgets/blog_thumb_translation-widgets.jpg) Author: Byron Calisto - [Is It Time to Move to Optimizely SaaS CMS?](https://media2.oshyn.com/blog/move-to-optimizely-saas) ![Fast Speed times clock](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-05-30 Is It Time to Move to Optimizely SaaS CMS/blog_thumb_optimizely-saas-cms.jpg) Author: Suset Acosta - [Navigating Website Analytics in a Privacy-First World](https://media2.oshyn.com/blog/privacy-first-web-analytics) ![Cyber world held by hands](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-05-15 Navigating Website Analytics in a Privacy-First World/blog_thumb_privacy-first-world-website-analytics.jpg) Author: Suset Acosta - [Oshyn’s Christian Burne Talks Digital Trust on the Content Cocktail Hour Podcast](https://media2.oshyn.com/blog/digital-trust-index-podcast) ![Content Cocktail Hour Podcast cover image](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-04-25 CB Podcast/blog_thumb_cburne_digital_trust_index_podcast.jpg) Author: Oshyn - [Optimizely vs. Adobe](https://media2.oshyn.com/blog/optimizely-vs-adobe) ![Deer fighting](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-04-15 Adobe vs Optimizely/blog_thumb_adobe-vs-optimizely.jpg) Author: Oshyn - [What is Adobe Experience Manager Assets (DAM)?](https://media2.oshyn.com/blog/what-is-aem-assets-dam) ![Grey textured plus objects that become a whole](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-03-13 What is AEM Assets DAM/blog_thumb_adobe-experience-manager-assets-dam.jpg) Author: Oshyn - [Adobe Target vs. Optimizely Web Experimentation](https://media2.oshyn.com/blog/adobe-target-vs-optimizely) CRO Showdown ![A/B Testing and web optimization](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2023-07 CRO Showdown-Adobe Target vs Optimizely/blog_thumb_web-optimization.jpg) Author: Oshyn - [Crafting Exceptional Experiences](https://media2.oshyn.com/blog/sitecore-xp-10-personalization-ab-testing) A Sitecore XP 10 Guide to Personalization and A/B Testing ![Great digital experience](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-03 Crafting Exceptional Experiences/blog_thumb_sitecore-xp-10-personalization-ab-testing.jpg) Author: Augusto Davalos - [5 Reasons Why You Don’t Need a Web Carousel](https://media2.oshyn.com/blog/web-carousels) ![Vintage style carousel](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2025-01-07 5 Reasons Why You Dont Need a Web Design Carousel/blog_thumb_dont-need-a-carousel.jpg) Author: Fernando Torres - [Unlocking Personalization with Optimizely](https://media2.oshyn.com/blog/optimizely-personalization) Web Optimization, Content Recommendations, and CDP ![Key unlocking door](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2024-11-18 Unlocking Personalization with Optimizely/blog_thumb_optimizely-personalization.jpg) Author: Suset Acosta - [How To Edit Web Content Efficiently](https://media2.oshyn.com/blog/mastering-content-editing) Tips and Tricks ![Screen of a content editor with hands working on it](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2024-07-04 Mastering Content Editing- tips and tricks for efficiency/blog_thumb_mastering-content-editing.jpg) Author: Suset Acosta - [Google Analytics 4 vs. Adobe Analytics](https://media2.oshyn.com/blog/google-vs-adobe-analytics) ![Hologram concept with analytics graphs and tables.](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2024-09-19 Google Analytics 4 vs Adobe Analytics/blog_thumb_google-vs-adobe-analytics.jpg) Author: Mateo Recoba - [AEM Best Practices for Content Authors](https://media2.oshyn.com/blog/aem-content-authoring) ![Content author's hands working in a laptop](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2024-09-17 AEM Best Practices for Content Authors/blog_thumb_aem-content-authors.jpg) Author: Yamilet Contreras - [What is Sitecore Experience Manager?](https://media2.oshyn.com/blog/sitecore-experience-manager) ![Laptop with Sitecore XM on screen](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2022-03 What is Sitecore Experience Manager/blog_thumb_xm.jpg) Author: Oshyn - [Tips for Content Migration in a DXP Re-Implementation](https://media2.oshyn.com/blog/content-migration-tips) ![Steps to migration](https://media2.oshyn.com/~/media/Oshyn/Insights/Blog/2012-04 Tips for Content Migration in CMS Re-implementation/blog_thumb_migration-steps.jpg) Author: Christian Burne