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Seven Predictions for 2013 from Oshyn

Dec 21, 2012
Diego Rebosio

2012 was quite a year for the digital world. Here seven predictions we have for what 2013 will bring:

  1. Windows 8 will be the biggest flop in Microsoft history. There is a big rush of consumers to Mac and Android ecosystem. The bright spot for Microsoft will be the server side .NET development segment. Steve Ballmer may be replaced and Bill Gates will go back to being CEO.

  2. Managing your app content in WCM. WCM vendors will start to provide offerings that enable mobile application content to be managed, personalized and reported on within the CMS.

  3. Users strike back on creepy advertising. Advertising algorithms will continue to hyper-personalize to the point that a new web browser will rise based on its ability to control cookies, security, and  “anonymizing” user activity.

  4. At least one mega cyber attack will take place bigger than Sony’s PS Network crisis. New password, biometric and authentication schemes will begin mass consumer usage as a result as many people will have their identities stolen by hackers.

  5. Apple will release a new groundbreaking TV product (finally) but it won’t be as big a success as the iPhone or the iPad.

  6. Android will have a larger proportion of worldwide growth than Apple’s iOS. This will have a lot to do with the fact that Apple’s closed platform makes it harder for people to pirate software and content which is all too common in the third world.

  7. Software will be notoriously unreliable. This will have to do with the proliferation of mobile platforms and the demand for mobile apps over  demand for mobile sites. It will force companies that had websites for all devices or simply on windows into providing applications in multiple client platforms. Many will try and do this but few will be able to bare the burden of properly maintaining the different platforms well – thus resulting in applications that are full of bugs. Key developers that are in charge of software we rely upon on a daily basis will go to new and greener platforms and companies who are trying to create the next generation of mobile apps. The brain drain will thus make those older applications less reliable as well.

What do you think of these?