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iPhone PR Stunt: Recession Case
Jun 25, 2012
With people still in economic recovery and wary of their spending - why not provide some amusement with a little "functionality"? Well, that's just what
did. Case Mate is selling a “
” for IPhones. What makes it so special? Well, it’s made out of cardboard and can be personalized with a Sharpie for a whopping price of 99 cents.
Has response been good? Well a message on the
website indicates that the recession case is temporarily sold out. So ladies and gets, maybe now is a good time to invest in paper/cardboard industry stocks?
To quote David Carnoy over at
reviews seems like this is a “brilliant publicity sturnt”.
Conversely another company
announced by press release on September 17, 2009 that they are custom handcrafting Swarovski crystal decorated cases. A visit to their website shows that they are offering designs which usually need to be licenses like Hello Kitty, and are offering “LV Pattern” cases which mean they’re likely counterfeit.
It would have been an even better PR stunt if Case Mate had developed an Recession Case – Sharpie
. Sharpie? Case Mate? What do you think?