The 10/20/30 Rule of PowerPoint

Nov 09, 2011
Diego Vergara

The deckIt can make you want to run, arms flailing, out of any boardroom! Yet, the PowerPoint can be a very engaging and useful tool. But stop and think about what your real aim is and who you are talking to before you create your next PowerPoint.

I didn’t use a single bullet point.

Know your audience. And make the presentation compelling.

Example 1: an equally obscure intro to the PowerPoint –from an old movie reel.


Example 2: embedded video from a Margiela fashion show

Don’t worry I’m getting to the 10/20/30 Ruleof PowerPoint (courtesy of Guy Kawasaki).


Now back to Guy Kawasaki’s 10/20/30 Rule ofPowerPoint:

20 minutes with no font smaller than

30 points

Guy Kawasaki also points out that despite an hour time slot, it might be worth your while to pitch in 20 and have 40 minutes open for discussion (interactive and memorable).

Change is uncomfortable isn’t it?

But I know you’re hoping the next presentation you watch incorporates this philosophy. And yes, even very technical PowerPoints can be creative and deliver less static messages. 

Guy was also nice enough to offer up, on his blog, another great resource to learn about “the zen of great presentations” by visiting Presentation Zen byhis buddy Garr Reynolds.


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