Raising Awareness on Facebook

This is one way Social Media has changed the world. It's amazing how quickly efforts to raise awareness about can spread through the masses via Social Media. Think about it. How amazing would social media have been in the mid 80s when a devastating STD was discovered? Today is a brilliant example.  Though I can't yet tell you the source of the campaign - a campaign began this weekend to promote awareness about child abuse. This message went viral: 

"Change your picture to a cartoon from your childhood. The goal? To not see a human face on FB till Monday, December 6th. Join the fight against child abuse. Copy & paste to your status and invite your friends to do the same."

A quick look a few hours later and it appears that many of my friends have already changed their profile pics. Why does this matter to business? It matters because people like to feel empowered. People like to be engaged. But they get engaged when they can RELATE. People relate to simple messages with a Call to Action and explicit way to get involved. 

And don't forget....these are only my connections a short time after...not their connections.